| Record ID | marc_columbia/Columbia-extract-20221130-001.mrc:19597022:1357 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-001.mrc:19597022:1357?format=raw |
LEADER: 01357cam a2200361 i 4500
001 15692
005 20220518183013.0
008 800131t19791979nyua b 001 0 eng
010 $a 78011083
020 $a0070387532
035 $a(OCoLC)4495345
035 $a(OCoLC)ocm04495345
035 $a(CStRLIN)NYCG13882864-B
035 $9AAB6207CU
035 $a(NNC)15692
035 $a15692
050 00 $aHF5415.3$b.L68
082 0 $a658.8/34
090 $bHF5415.3.L68
100 1 $aLoudon, David L.$0http://id.loc.gov/authorities/names/n78069297
245 10 $aConsumer behavior :$bconcepts and applications /$cDavid L. Loudon, Albert J. Della Bitta.
260 $aNew York :$bMcGraw-Hill,$c[1979], ©1979.
300 $axi, 545 pages :$billustrations ;$c25 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aMcGraw-Hill series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aConsumers.$0http://id.loc.gov/authorities/subjects/sh85031491
650 0 $aConsumers$vCase studies.
700 1 $aDella Bitta, Albert J.,$eauthor.$4http://id.loc.gov/vocabulary/relators/aut$0http://id.loc.gov/authorities/names/n78069657
830 0 $aMcGraw-Hill series in marketing.$0http://id.loc.gov/authorities/names/n42016141
852 00 $boff,bus$hHF5415.3.L68