| Record ID | marc_columbia/Columbia-extract-20221130-001.mrc:4943183:1226 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-001.mrc:4943183:1226?format=raw |
LEADER: 01226cam a2200313 i 4500
001 3989
005 20220518181543.0
008 790709t19781978nyu b 001 0 eng
010 $a 78104392
035 $a(OCoLC)4035660
035 $a(OCoLC)ocm04035660
035 $a(CStRLIN)NYCG11282134-B
035 $9AAA4226CU
035 $a(NNC)3989
035 $a3989
050 00 $aZ7164.C81$bL734$aHF5823;
082 0 $a016.6591
100 1 $aLipstein, Benjamin.$0http://id.loc.gov/authorities/names/n82216716
245 10 $aEvaluating advertising :$ba bibliography of the communications process /$cBenjamin Lipstein and William J. McGuire.
260 $aNew York :$bAdvertising Research Foundation,$c[1978], ©1978.
300 $axxxv, 362 pages ;$c28 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes index.
650 0 $aAdvertising$vBibliography.$0http://id.loc.gov/authorities/subjects/sh2009113784
650 0 $aTelevision advertising$vBibliography.
700 1 $aMcGuire, William J.$q(William James),$d1925-2007,$eauthor.$4http://id.loc.gov/vocabulary/relators/aut$0http://id.loc.gov/authorities/names/n78002767
852 00 $boff,bus$hZ7164.C81$iL734