| Record ID | marc_columbia/Columbia-extract-20221130-001.mrc:564600591:1214 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-001.mrc:564600591:1214?format=raw |
LEADER: 01214cam a2200349 a 4500
001 454875
005 20220519023235.0
008 860326t19861986mau b 001 0 eng
010 $a 85045448
020 $a066911751X (alk. paper)
035 $a(OCoLC)12550226
035 $a(OCoLC)ocm12550226
035 $a(CStRLIN)NYCG86-B30977
035 $9ABZ4859CU
035 $a(NNC)454875
035 $a454875
040 $dCStRLIN
050 00 $aHF6146.T42$bS845 1986
082 0 $a659.14/3$219
090 $aHF6146.T42$bS845 1986
100 1 $aStewart, David W.$0http://id.loc.gov/authorities/names/n84014326
245 10 $aEffective television advertising :$ba study of 1000 commercials /$cDavid W. Stewart, David H. Furse.
260 $aLexington, Mass. :$bLexington Books,$c[1986], ©1986.
300 $axii, 178 pages ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aBibliography: p. [167]-171.
500 $aIncludes index.
650 0 $aTelevision advertising.$0http://id.loc.gov/authorities/subjects/sh85133481
700 1 $aFurse, David H.$0http://id.loc.gov/authorities/names/n85176835
852 00 $boff,bus$hHF6146.T42$iS845 1986