| Record ID | marc_columbia/Columbia-extract-20221130-001.mrc:604170265:2121 |
| Source | marc_columbia |
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LEADER: 02121cam a2200457 a 4500
001 488799
005 20220519030318.0
008 860626s1986 ilua b 100 0 eng d
010 $a 86001159
020 $a0877571813 (pbk.)
035 $a(OCoLC)13156899
035 $a(OCoLC)ocm13156899
035 $a(CStRLIN)NYCG86-B66926
035 $9ACC9698CU
035 $a(NNC)488799
035 $a488799
040 $aDNLM/DLC$cDLC$dCStRLIN
050 00 $aRA410.56$b.R46 1986
060 0 $aW 74 R4344
082 0 $a362.1/068/8$219
245 00 $aResponding to the challenge :$bhealth care marketing comes of age /$c[edited by] Philip D. Cooper.
260 $aChicago, Ill. :$bAcademy for Health Services Marketing, American Marketing Assn.,$c1986.
300 $avii, 127 pages :$billustrations ;$c28 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aProceedings series / American Marketing Assn.
500 $aPapers presented at the 6th Annual Symposium on Health Services Marketing, held Mar. 2-5, 1986, in Atlanta, and sponsored by the Association's Academy for Health Services Marketing.
500 $a"A proceedings"--Cover.
504 $aIncludes bibliographies.
650 0 $aMedical care$xMarketing$vCongresses.
650 0 $aMedical economics$vCongresses.$0http://id.loc.gov/authorities/subjects/sh2010101156
650 2 $aDelivery of Health Care$xeconomics.$0https://id.nlm.nih.gov/mesh/D003695Q000191
650 2 $aEconomics, Medical.$0https://id.nlm.nih.gov/mesh/D004470
650 2 $aMarketing of Health Services.$0https://id.nlm.nih.gov/mesh/D008389
655 2 $aCongress.$0https://id.nlm.nih.gov/mesh/D016423
700 1 $aCooper, Philip D.,$d1942-$0http://id.loc.gov/authorities/names/n77013669
711 2 $aSymposium on Health Services Marketing$n(6th :$d1986 :$cAtlanta, Ga.)
710 2 $aAcademy for Health Services Marketing (American Marketing Association)$0http://id.loc.gov/authorities/names/n85134608
830 0 $aProceedings series (American Marketing Association)
852 00 $boff,bus$hRA410.56$i.R46 1986