| Record ID | marc_columbia/Columbia-extract-20221130-002.mrc:136849916:1510 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-002.mrc:136849916:1510?format=raw |
LEADER: 01510cam a2200361 a 4500
001 610261
005 20220525210408.0
008 871116t19871987nyua 001 0 eng
010 $a 87001366
035 $a(OCoLC)15549514
035 $a(OCoLC)ocm15549514
035 $a(CStRLIN)NYCG87-B90133
035 $9ACR5403CU
035 $a(NNC)610261
035 $a610261
050 00 $aHF6107$b.J32 1987
082 0 $a659.13/2$219
090 $aHF6107$b.J32 1987
100 1 $aJacoby, Jacob.$0http://id.loc.gov/authorities/names/n77018923
245 14 $aThe comprehension and miscomprehension of print communications :$ban investigation of mass media magazines /$cJacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.
260 $aNew York, N.Y. (666 Third Ave., New York 10017) :$bThe Foundation,$c[1987], ©1987.
300 $axvii, 273 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $a"February 1987."
500 $aIncludes indexes.
650 0 $aAdvertising, Magazine.$0http://id.loc.gov/authorities/subjects/sh85001184
650 0 $aDeceptive advertising.$0http://id.loc.gov/authorities/subjects/sh85001182
700 1 $aHoyer, Wayne D.$0http://id.loc.gov/authorities/names/n85346056
710 2 $aAdvertising Educational Foundation (New York, N.Y.)$0http://id.loc.gov/authorities/names/n86020399
852 00 $boff,bus$hHF6107$i.J32 1987
852 00 $bleh$hHF6107$i.J32 1987