| Record ID | marc_columbia/Columbia-extract-20221130-002.mrc:201747888:1500 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-002.mrc:201747888:1500?format=raw |
LEADER: 01500cam a2200325 a 4500
001 660414
005 20220525220614.0
008 880621s1980 mau b 000 0 eng d
035 $a(OCoLC)7057862
035 $a(OCoLC)ocm07057862
035 $a(CStRLIN)NYCG88-B46512
035 $9ACW8296CU
035 $a(NNC)660414
035 $a660414
040 $aCtY$cCtY$dNhD
043 $an-us---
100 1 $aFarris, Paul.
245 10 $aDeterminants of variations in the advertising-to-sales ratio :$ba comparison of industry and firm studies /$cby Paul W. Farris and Mark S. Albion.
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1980.
300 $aiv, 27 pages ;$c28 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aWorking paper/ Marketing Science Institute ;$vno. 80-107
504 $aBibliography: p. 26-27.
650 0 $aMarketing research$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2010100714
650 0 $aAdvertising$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2007100691
700 1 $aAlbion, Mark S.,$d1951-$eauthor.$4http://id.loc.gov/vocabulary/relators/aut$0http://id.loc.gov/authorities/names/n80135910
830 0 $aReport (Marketing Science Institute) ;$vno. 80-107.$0http://id.loc.gov/authorities/names/n84745752
852 00 $boff,bus$hHF5415$i.M31 no.80/106-80/109$zBound with other titles; for a complete listing search by the call number using the Call Number search.