| Record ID | marc_columbia/Columbia-extract-20221130-002.mrc:597115792:1464 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-002.mrc:597115792:1464?format=raw |
LEADER: 01464cam a2200373 a 4500
001 969715
005 20220526050043.0
008 910605s1990 ilua b 001 0 eng
010 $a 90036688
020 $a0877572100
035 $a(OCoLC)21483792
035 $a(OCoLC)ocm21483792
035 $a(CStRLIN)NYCG91-B56133
035 $9AFH3284CU
035 $a(NNC)969715
035 $a969715
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.2$b.P6 1990
082 00 $a658.8/3/0973$220
090 $aHF5415.2$b.P6 1990
245 04 $aThe Politz papers :$bscience and truth in marketing research /$cedited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.
260 $aChicago, Ill. :$bAmerican Marketing Association,$c1990.
300 $axvii, 351 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research$zUnited States$xHistory.
650 0 $aAdvertising$xResearch$zUnited States$xHistory.
600 10 $aPolitz, Alfred,$d-1982.$0http://id.loc.gov/authorities/names/n90631712
700 1 $aHardy, Hugh S.,$d1924-$0http://id.loc.gov/authorities/names/n90631454
700 1 $aDeming, W. Edwards$q(William Edwards),$d1900-1993.$0http://id.loc.gov/authorities/names/n82045297
852 00 $boff,bus$hHF5415.2$i.P6 1990