| Record ID | marc_columbia/Columbia-extract-20221130-002.mrc:599673996:1163 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-002.mrc:599673996:1163?format=raw |
LEADER: 01163cam a2200325 a 4500
001 971711
005 20220526050241.0
008 910613t19891989nyua b 001 0 eng
010 $a 88048032
020 $a0814459498
035 $a(OCoLC)18835599
035 $a(OCoLC)ocm18835599
035 $a(CStRLIN)NYCG91-B58244
035 $9AFH6438CU
035 $a(NNC)971711
035 $a971711
050 00 $aHF5823$b.M268 1989
082 0 $a659.1$219
090 $aHF5823$b.M268 1989
100 1 $aMartin, David N.$0http://id.loc.gov/authorities/names/n88159377
245 10 $aRomancing the brand :$bthe power of advertising and how to use it /$cDavid N. Martin.
260 $aNew York :$bAMACOM,$c[1989], ©1989.
300 $axvi, 215 pages :$billustrations ;$c26 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xBrand name products.$0http://id.loc.gov/authorities/subjects/sh85001101
710 2 $aAmerican Management Association.$0http://id.loc.gov/authorities/names/n79060211
852 00 $boff,bus$hHF5823$i.M268 1989