| Record ID | marc_columbia/Columbia-extract-20221130-002.mrc:63469679:1244 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-002.mrc:63469679:1244?format=raw |
LEADER: 01244cam a2200337 a 4500
001 551365
005 20220525195529.0
008 870408t19861986ilua 001 0 eng
010 $a 86070966
020 $a0870949136
035 $a(OCoLC)14642312
035 $a(OCoLC)ocm14642312
035 $a(CStRLIN)NYCG87-B31492
035 $9ACK4054CU
035 $a(NNC)551365
035 $a551365
050 00 $aHF5438.5$b.F66 1986
082 0 $a658.8/2$219
090 $aHF5438.5$b.F66 1986
100 1 $aFoote, Cameron S.$0http://id.loc.gov/authorities/names/n86101484
245 14 $aThe fourth medium :$bhow to use promotional literature to increase sales and profits /$cCameron S. Foote.
260 $aHomewood, Ill. :$bDow Jones-Irwin,$c[1986], ©1986.
300 $axxix, 226 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes index.
650 0 $aSales promotion.$0http://id.loc.gov/authorities/subjects/sh85116738
650 0 $aBusiness literature.$0http://id.loc.gov/authorities/subjects/sh85018304
650 0 $aCommunication in marketing.$0http://id.loc.gov/authorities/subjects/sh85029077
852 00 $boff,bus$hHF5438.5$i.F66 1986