| Record ID | marc_columbia/Columbia-extract-20221130-003.mrc:412883643:3151 |
| Source | marc_columbia |
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LEADER: 03151fam a2200349 a 4500
001 1439057
005 20220602034744.0
008 921223s1994 njua b 001 0 eng
010 $a 92045795
020 $a080580756X
035 $a(OCoLC)27266344
035 $a(OCoLC)ocm27266344
035 $9AHV7220CU
035 $a(NNC)1439057
035 $a1439057
040 $aDLC$cDLC$dNNC
050 00 $aHF5822$b.A87 1993
082 00 $a659.1/01/9$220
245 00 $aAttention, attitude, and affect in response to advertising /$cedited by Eddie M. Clark, Timothy C. Brock, David W. Stewart.
260 $aHillsdale, N.J. :$bL. Erlbaum Associates,$c1994.
300 $ax, 328 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 2 $a1. Introduction / David W. Stewart -- 2. The First 90 Years of Advertising Research / John C. Maloney -- 3. Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities / Gerard J. Tellis -- 4. How Readers Process Newspaper Advertising / B. Stuart Tolley and Leo Bogart -- 5. The Psychology of Comparative Advertising / Cornelia Pechmann and David W. Stewart -- 6. Attention as an Epiphenomenon: Some Implications for Advertising / Richard W. Olshavsky -- 7. Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences / Joan Meyers-Levy -- 8. Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systemic Model / Timothy B. Heath and Gary J. Gaeth -- 9. The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change? / Susan E. Middlestadt, Martin Fishbein and Darius K-S Chan.
505 0 $a10. Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product "Selves" / Laura A. Brannon and Timothy C. Brock -- 11. Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement / John J. Wheatley and George Brooker -- 12. Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States / Meryl P. Gardner -- 13. The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians / Basil G. Englis -- 14. How to Advertise Price / Robert M. Schindler -- 15. Is Health Behavior Consumer Behavior? Health Behavior Determinants, Audience Segmentation, and Designing Media Health Campaigns / Michael Slater and June Flora -- 16. Warning Label Location, Advertising, and Cognitive Responding / Eddie M. Clark and Timothy C. Brock -- 17. Advertising, Weight Loss, and Eating Disorders / Larry Percy and Martin R. Lautman.
650 0 $aAdvertising$xPsychological aspects.$0http://id.loc.gov/authorities/subjects/sh85001159
700 1 $aClark, Eddie M.$0http://id.loc.gov/authorities/names/n92121909
700 1 $aBrock, Timothy C.,$d1935-$0http://id.loc.gov/authorities/names/n80138157
700 1 $aStewart, David W.$0http://id.loc.gov/authorities/names/n84014326
852 00 $bleh$hHF5822$i.A87 1994