MARC Record from marc_columbia

LEADER: 04432mam a2200397 a 4500
001 1490345
005 20220602044952.0
008 930623s1993 ii a b 101 0 eng
010 $a 93025691
020 $a0803991320 (US)
020 $a0803991339 (US : pbk.)
035 $a(OCoLC)ocm28417980
035 $9AJB9776CU
035 $a1490345
040 $aDLC$cDLC$dOCL$dIAY
050 00 $aHD76$b.P48 1993
082 00 $a384$220
245 00 $aPerspectives on development communication /$ceditors K. Sadanandan Nair, Shirley A. White.
260 $aNew Delhi ;$aThousand Oaks, Calif. :$bSage Publ.,$c1993.
263 $a9310
300 $a256 pages :$billustrations ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 2 $a1. Introduction / K. Sadanandan Nair and Shirley A. White -- 2. Perspectives on Development Communication / Everett M. Rogers -- 3. The Development Communication Process: A Reconceptualization / K. Sadanandan Nair and Shirley A. White -- 4. Development Communication and Social Structure: Methodological Thoughts / J. S. Yadava -- 5. The Gandhian Pattern of Communication / Indira Rothermund -- 6. Basic Indicators of Development in Underdeveloped Societies: The Need for a New Approach Among Communicators / J. V. Vilanilam -- 7. Communication and Development: For Whom and For What? / J. S. Yadava -- 8. Development Communication: Inequality Issues and Alternative Strategies / K. Singh -- 9. Information Strategies for Rural Development / S. Seetharama -- 10. Development Bureaucracy in India: Dilemmas and Dependencies / Uma Narula -- 11. Participatory Approaches: Toward More Effective Communication for Rural Development / A. Ramanamma -- 12. Communication in a Changing Society / D. P. Pattanayak.
505 0 $a13. Traditional Folk Media for Rural Development / D. K. Sujan -- 14. Message Design in Development Communication / Rahul Sood -- 15. Using Video in Rural Development / V. K. Dubey and S. K. Bhanja -- 16. Interactive Videodisc Technology / Jack G. McBride -- 17. INSAT Communication Through Television / B. K. Khurana and S. V. S. Chaudhary -- 18. Satellite Television and Development in India: A Utopian, Dystopian, Neutral, and Contingency View / Noshir S. Contractor, Arvind Singhal and Everett M. Rogers.
520 $aThe current thinking in development communication has shifted from the 'dominant paradigm' of innovation to a less 'top-down' approach which acknowledges the importance of a micro-level focus with coherent linkages to the macro level. It is now widely accepted that the development process requires full participation of the people if there is to be a commitment to development decisions. And development communication can play the important role of facilitating this wider involvement.
520 8 $aThis volume of eighteen original essays presents diverse viewpoints regarding the need for rethinking the effectiveness of existing development models and processes. The underlying concern is to reconceptualize development communication. The new model of communication presented by the editors of this volume addresses the transition from the 'top-down' approach to one which involves people at the grass-roots in development decisions.
520 8 $aAmong the issues explored by the contributors are inequality, dependency, development indicators, participatory approaches, message effectiveness, and the use of traditional media and modern communication technologies.
520 8 $aThe volume combines theoretical concerns with practical considerations relevant to development communication. It will constitute an important source of ideas for catalyzing communication patterns which can empower people at the grass-roots and create the context within which appropriate development policies and action programs can evolve.
520 8 $aAs such, this book will be of immense use to a wide audience ranging from those involved in development communication, sociology, and development studies to policy-makers, development activists, and HRD trainers.
650 0 $aCommunication in economic development$vCongresses.
700 1 $aNair, K. Sadanandan,$d1943-$0http://id.loc.gov/authorities/names/n78052600
700 1 $aWhite, Shirley A.,$d1931-$0http://id.loc.gov/authorities/names/n93059986
852 00 $bleh$hHD76$i.P48 1993