MARC Record from marc_columbia

LEADER: 02117mam a2200301 a 4500
001 1604151
005 20220608195201.0
008 940513t19951995ilu 000 0 eng
010 $a 94020721
020 $a0844233234
035 $a(OCoLC)ocm30544190
035 $9AKK9495CU
035 $a1604151
040 $aDLC$cDLC$dIAF$dOrLoB
050 00 $aHF5415$b.M2679 1995
082 00 $a658.8$220
100 1 $aMagrath, Allan J.$0http://id.loc.gov/authorities/names/n86007129
245 10 $aMarketing strategies for growth in uncertain times /$cAllan J. Magrath.
260 $aLincolnwood, Ill. :$bNTC Business Books,$c[1995], ©1995.
263 $a9501
300 $a192 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
505 0 $aForeword / Anthony Rutigliano -- Ch. 1. Growing With New Products: Creating New Categories, Customized Products, and Expanded Portfolios -- Ch. 2. Growing Your Business Through New Markets: New Users, New Uses, New Places -- Ch. 3. Growing in Mature Markets: Increasing Total Market Share, Key Account Share, and Channel Share -- Ch. 4. Growth Through Brand Extension: Licenses, Flankers, and Line Assortments -- Ch. 5. Growing Through Services: Augmenting the Sale, Turn-Key Services, Value-Added Services -- Ch. 6. Growing Through Collaboration: Acquisitions, Alliances, and Joint Ventures -- Epilogue: The Growth Masters.
520 $aGrowth - both how to get it and keep it going with astute strategic choices and nimble execution - is the business issue of our time. Marketing Strategies for Growth in Uncertain Times is about ways to achieve Sustainable Quality Growth - increases in both top-line sales and bottom-line profits - regardless of economic conditions.
520 8 $aAnd it is about companies that have accomplished that remarkable feat over considerable periods of time, that have produced double-digit sales growth for five or more years and solid profits to go with those sales increases.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
852 00 $bleh,bdis$hHF5415$i.M2679 1995