MARC Record from marc_columbia

LEADER: 03332mam a2200349 a 4500
001 1604160
005 20220608195202.0
008 920514t19931993ilua b 001 0 eng
010 $a 92018353
020 $a0844235903 :$c$29.95
035 $a(OCoLC)ocm25964975
035 $9AKK9509CU
035 $a1604160
040 $aDLC$cDLC$dOrLoB
043 $an-us---
050 00 $aHF5415.1$b.C595 1993
082 00 $a658.8$220
100 1 $aCook, Kenneth J.$q(Kenneth Joseph)$0http://id.loc.gov/authorities/names/n92052915
245 10 $aAMA complete guide to small business marketing /$cKenneth J. Cook.
260 $aLincolnwood, Ill. :$bAmerican Marketing Association :$bNTC Business Books,$c[1993], ©1993.
300 $axiv, 162 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 112-113) and index.
505 0 $aMarketing in the Small Business Environment. How the Program Works. A Note About External Forces -- Step One: Selecting Target Markets. Target Marketing. Segmenting Your Market. Profiling Your Customers. Qualifying Your Market Segments. Summary and Review. Sample Worksheets -- Step Two: Analyzing Target Markets. Your Company's Abilities in the Target Market. Your Competitor's Abilities in the Target Market. Summary and Review. Sample Worksheets -- Step Three: Rating Target Markets. Question #1. Question #2. Question #3. Question #4. Question #5. Overall Rating of Target Markets. Summary and Review. Sample Worksheets -- Step 4. Developing Sales Plans. Marketing Strategies. Selecting a Marketing Strategy for Each Target Market. Explanation of the Sales Process. Explanation of Sales Tactics. Developing Your Sales Plans. Summary and Review. Sample Worksheets. Reference Sources. Notes. Select Bibliography. Glossary -- Worksheets. Foundation Packet. Target Market Packet. Market Research Tools.
520 $aThe AMA Complete Guide to Small Business Marketing is an action-based handbook that provides you with the marketing know-how and the practical help you need to make your business grow.
520 8 $aThis book follows four critical steps to creating a marketing program that is built around the needs and objectives of your company. From analyzing key markets to developing marketing and sales plans to penetrate them, it will help you identify new opportunities and steer your business towards greater success. At each stage, a series of "action points" offers expert guidance on implementing the marketing decisions you make.
520 8 $aConcise and easy to use, this book also features a number of time-saving questionnaires and worksheets. Complete them as you read and when you have finished the book you will have developed a comprehensive marketing plan, tailored for your business. Developed by small business specialist Ken Cook with the American Marketing Association, this proven marketing program is an essential resource for all business owners, managers and entrepreneurs ready for growth.
650 0 $aMarketing$xManagement.$0http://id.loc.gov/authorities/subjects/sh85081339
650 0 $aSmall business$zUnited States$xManagement.$0http://id.loc.gov/authorities/subjects/sh2008111496
740 0 $aSmall business marketing.
852 00 $boff,bus$hHF5415.1$i.C595 1993