| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:182779286:1814 |
| Source | marc_columbia |
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LEADER: 01814cam a2200313 a 4500
001 1642191
005 20220608203339.0
008 950807t19951995enka b 001 0 eng d
020 $a0861963776
035 $a(OCoLC)32734993
035 $a(OCoLC)ocm32734993
035 $9AKQ2923CU
035 $a(NNC)1642191
035 $a1642191
040 $aUk$cUk$dDLC$dCtY$dOrLoB-B
082 04 $a320$220
100 1 $aMaarek, Philippe J.$0http://id.loc.gov/authorities/names/n80073059
245 10 $aPolitical marketing and communication /$cPhilippe J. Maarek ; foreword by David L. Paletz.
260 $aLondon :$bJ. Libbey,$c[1995], ©1995.
300 $ax, 246 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [231]-235) and index.
505 00 $gPt. 1.$tThe Rise of Modern Political Communication.$gCh. 1.$tBirth and rise of political marketing in the United States --$gPt. 2.$tThe Foundations of Modern Political Marketing.$gCh. 2.$tPolitical marketing: a global approach.$gCh. 3.$tThe means of analysis and information --$gPt. 3.$tPolitical Marketing Tools.$gCh. 4.$tThe traditional tools.$gCh. 5.$tThe audio-visual tools.$gCh. 6.$tDirect marketing methods --$gPt. 4.$tThe Distinctive Features of Election Campaigns.$gCh. 7.$tThe structure and actual organization of the campaign.$gCh. 8.$tThe particularities of local campaigns.
650 0 $aCommunication in politics.$0http://id.loc.gov/authorities/subjects/sh85029088
650 0 $aCampaign management.$0http://id.loc.gov/authorities/subjects/sh85019200
650 0 $aPolitical campaigns.$0http://id.loc.gov/authorities/subjects/sh85041555
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
852 00 $bleh$hJF2112.A4$iM32 1995g