| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:24650344:1400 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:24650344:1400?format=raw |
LEADER: 01400cam a2200337 4500
001 1517959
005 20220602052652.0
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008 940520t19121903maua a 000 0 eng d
035 $a(OCoLC)ocm30472241
035 $9AJV4340CU
035 $a1517959
037 $a(NNC)MN94-82149-1$bZCU
040 $aPR1$cPR1$dZCU
100 1 $aScott, Walter Dill,$d1869-1955.$0http://id.loc.gov/authorities/names/n85235403
245 14 $aThe theory and practice of advertising ;$ba simple exposition of the principles of psychology in their relation to successful advertising /$cby Walter Dill Scott.
260 $aBoston :$bSmall,$c1912 [©1903]
300 $axii, 240 pages :$billustrations ;$c21 cm
336 $atext$2rdacontent
337 $amicroform$2rdamedia
338 $amicrofilm reel$2rdacarrier
500 $a"Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'".
533 $aMicrofilm.$bNew York, N.Y.,$cColumbia University Libraries,$d1994.$e1 microfilm reel, 35 mm.
590 $aMaster negative: 94-82149-1.
590 $aNo. 1 on a reel of 14 titles.
583 $aFilmed;$fNEH Project (FMEST);$c1994.
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
852 80 $bmrr$hF g150
852 80 $boff,prd$hMN94-82149