MARC Record from marc_columbia

LEADER: 02155fam a22003738a 4500
001 1694951
005 20220608213432.0
008 941012t19951995ohu 001 0 eng
010 $a 94023650
020 $a089879661X
035 $a(OCoLC)31412045
035 $a(OCoLC)ocm31412045
035 $9AKZ3901CU
035 $a(NNC)1694951
035 $a1694951
040 $aDLC$cDLC$dNNC$dOrLoB
050 00 $aPN147$b.C773 1995
082 00 $a808/.02$220
100 1 $aCook, Marshall,$d1944-$0http://id.loc.gov/authorities/names/n91061322
245 10 $aLeads & conclusions /$cby Marshall J. Cook.
246 1 $aLeads and conclusions
260 $aCincinnati, OH :$bWriterʼs Digest Books,$c[1995], ©1995.
263 $a9507
300 $apages ;$ccm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aElements of article writing
500 $aIncludes index.
520 $aMarshall J. Cook shows you how to grab readers, keep them reading, and make them remember your article.
520 8 $aWith his help, you'll learn to develop good leads for any article, seduce readers without resorting to misleading tricks, identify readers and meet their needs, use fiction techniques to increase dramatic impact without compromising the facts, work with multiple viewpoints, avoid cliches and muddy language, write cliff-hangers that will keep readers hungry for future installments of long articles, and frame stories with linked leads and conclusions.
520 8 $aCook also takes you through the anatomy of a story and shows you how to create bridges between your lead, body and conclusion. With his help, you'll learn to write openings that are more than catchy - they'll set the tone, establish the theme, and make your readers care. You'll learn to craft conclusions that surprise, delight and satisfy. And your words will resonate in your readers' minds long after they've finished your article.
650 0 $aAuthorship.$0http://id.loc.gov/authorities/subjects/sh85010030
830 0 $aElements of article writing series.$0http://id.loc.gov/authorities/names/n94098631
852 00 $boff,leh$hPN147$i.C773 1995