| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:257160962:2506 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:257160962:2506?format=raw |
LEADER: 02506fam a22004098a 4500
001 1699001
005 20220608171445.0
008 940517s1995 caua b s000 0 eng
010 $a 94020788
020 $a0520071468 (alk. paper)
035 $a(OCoLC)32018146
035 $a(OCoLC)ocm32018146
035 $9AKZ8678CU
035 $a(NNC)1699001
035 $a1699001
040 $aDLC$cDLC$dDLC$dNNC$dOrLoB
041 0 $aeng$hger
050 00 $aZ116$b.T7513 1995
082 00 $a686.2/2$220
100 1 $aTschichold, Jan,$d1902-1974.$0http://id.loc.gov/authorities/names/n50011738
240 10 $aNeue Typographie.$lEnglish$0http://id.loc.gov/authorities/names/n95010316
245 14 $aThe new typography :$ba handbook for modern designers /$cJan Tschichold ; translated by Ruari McLean, with an introduction by Robin Kinross.
260 $aBerkeley :$bUniversity of California Press,$c©1995.
263 $a9508
300 $axliv, 236 p. :$bill. ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aWeimar and now ;$v8
504 $aIncludes bibliographical references (p. 229-234).
520 $aSince its intitial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architectire has long held among architects.
520 8 $aThe book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design.
520 8 $aRanging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in designing business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
650 0 $aPrinting.$0http://id.loc.gov/authorities/subjects/sh85106751
650 0 $aGraphic arts.$0http://id.loc.gov/authorities/subjects/sh85056474
830 0 $aWeimar and now ;$v8.$0http://id.loc.gov/authorities/names/n91082604
852 00 $bgax$hZ116$i.T7513 1995
852 80 $boff,ave$hAK3600$iT78