MARC Record from marc_columbia

LEADER: 03162fam a2200397 a 4500
001 1708214
005 20220608215129.0
008 950206s1995 ctu b 001 0 eng
010 $a 95006921
020 $a0899308821 (alk. paper)
035 $a(OCoLC)32313647
035 $a(OCoLC)ocm32313647
035 $9ALB0648CU
035 $a(NNC)1708214
035 $a1708214
040 $aDLC$cDLC$dNNC$dOrLoB
043 $an-mx---$an-us---
050 00 $aHC135$b.N44 1995
082 00 $a382/.0973072$220
100 1 $aNevaer, Louis E. V.$0http://id.loc.gov/authorities/names/n86117141
245 10 $aStrategies for business in Mexico :$bfree trade and the emergence of North America, Inc. /$cLouis E.V. Nevaer.
260 $aWestport, Conn. :$bQuorum Books,$c1995.
263 $a9509
300 $axxii, 212 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tThe Integration of the Mexican Economy --$g2.$tAssessing the Mexican Market --$g3.$tManagement Strategies for Mexican Alliances --$g4.$tThe Case of Infrastructure Assessment --$g5.$tThe Paternalism of Employer-Employee Relations in Mexican Society --$g6.$tThe Surrender of Economic Sovereignty --$g7.$tThe Meeting of Two Great Civilizations --$g8.$tThe Nature of Mexican Nationalism and Culture --$g9.$tIntegrating the Mexican Economy --$g10.$tA General Survey from the Mexican Investment Board --$g11.$tThe Limitations on African-American Executives in Mexico --$g12.$tA Question of Corruption --$tAppendix I: Mexican Trade Offices in the United States --$tAppendix II: Mexican Trade Organizations.
520 $aThe discussion presented in this book examines the present realities of the Mexican nation in the age of free trade. In Part I, opportunities and risks for corporate America are analyzed, not only within an economic context, but also within a cultural and historical one, as well. Presented in Part II are the processes that have shaped Mexico over the centuries - Spanish rule, Native American civilizations, the trauma of conquest - which have given rise to the Mexican persona and character.
520 8 $aWith this understanding as background, the American reader gains a strategic advantage in understanding how the Mexican psyche works and which buttons to push. Finally, Part III presents a practical approach to conducting business in Mexico, which ranges from the legal requirements of opening a subsidiary, to a warning about the prevalence of corruption in Mexican society and the incidence of racism in Mexican culture.
651 0 $aMexico$xEconomic conditions$y1982-1994.$0http://id.loc.gov/authorities/subjects/sh88005677
651 0 $aMexico$xCommerce$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2007100318
651 0 $aUnited States$xCommerce$zMexico.$0http://id.loc.gov/authorities/subjects/sh2007100068
650 0 $aFree trade$zMexico.$0http://id.loc.gov/authorities/subjects/sh2008104083
650 0 $aNational characteristics, Mexican.$0http://id.loc.gov/authorities/subjects/sh85089987
852 00 $boff,bus$hHC135$i.N44 1995