Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:27822957:3786 |
Source | marc_columbia |
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LEADER: 03786fam a2200433 a 4500
001 1520277
005 20220602052924.0
008 940620s1994 cou b 001 0 eng
010 $a 94027733
020 $a0813318858 (HC) :$c$55.00
020 $a0813388996 (PB) :$c$19.95
035 $a(OCoLC)30734055
035 $a(OCoLC)ocm30734055
035 $9AJW6940CU
035 $a(NNC)1520277
035 $a1520277
040 $aDLC$cDLC$dNNC
043 $an-us---
050 00 $aJK528$b.P74 1994
082 00 $a324.63/0973$220
245 00 $aPresidential campaigns and American self images /$cedited by Arthur H. Miller and Bruce E. Gronbeck.
260 $aBoulder :$bWestview Press,$c1994.
263 $a9408
300 $axi, 306 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (p. [275]-298) and index.
505 2 $a1. The Study of Presidential Campaigning: Yesterday's Campaigns and Today's Issues / Bruce E. Gronbeck and Arthur H. Miller -- 2. American Self Images and the Presidential Campaign Film, 1964-1992 / Joanne Morreale -- 3. Images of Civic Virtue in the New Political Rhetoric / Ronald Lee -- 4. Negative Political Ads and American Self Images / Bruce E. Gronbeck -- 5. Shaping a Candidate's Image in the Press / Cary R. Covington, Kent Kroeger and Glenn Richardson -- 6. Coverage of Elections on Evening Television News Shows: 1972-1992 / J. David Woodard -- 7. What Should Debates Be? Standards of Public Discourse / David Birdsell -- 8. Media Influence in Presidential Campaigns: A Caveat / Dianne Rucinski -- 9. Campaign Polls and America's Sense of Democratic Consensus / Daniel M. Merkle and Peter V. Miller -- 10. Voter's Image of Candidates / G. R. Boynton and Milton Lodge -- 11. Social Groups as Symbols in America's Sense of Democratic Consensus / Arthur H. Miller.
505 0 $a12. American Exceptionalism and the Quadrennial Peak in Optimism / Harold M. Zullow -- 13. Money and Politics: In Pursuit of an Ideal / Monica Bauer -- 14. Presidential Campaign Politics at the Crossroads / Arthur H. Miller and Bruce E. Gronbeck.
520 $aThis volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for a better tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self image," exploring relationships between campaign activities and political culture.
520 8 $aAfter presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges chapters in three parts: images centered on candidates, mass media, and the public. A final chapter assesses explanations of the contrasts between the 1988 and 1992 elections and suggests tomorrow's research agenda. Students and teachers alike will find this book ideal for college courses in campaigns and elections, political behavior, and a variety of specialty courses.
650 0 $aPresidents$zUnited States$xElection.$0http://id.loc.gov/authorities/subjects/sh85106475
650 0 $aPolitical culture$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008108984
650 0 $aPolitical campaigns$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008109540
650 0 $aCommunication in politics$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008100037
700 1 $aMiller, Arthur H.,$d1942-2008.$0http://id.loc.gov/authorities/names/n80001499
700 1 $aGronbeck, Bruce E.$0http://id.loc.gov/authorities/names/n77009102
852 00 $bleh$hJK528$i.P74 1994