| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:296124379:1759 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:296124379:1759?format=raw |
LEADER: 01759pam a2200325 a 4500
001 1726619
005 20220608221803.0
008 950615t19951995nyua 001 0 eng
010 $a 95032269
020 $a0471128430 (paper : alk. paper)
035 $a(OCoLC)32778352
035 $a(OCoLC)ocm32778352
035 $9ALD2524CU
035 $a(NNC)1726619
035 $a1726619
040 $aDLC$cDLC$dDLC$dNNC$dOrLoB-B
050 00 $aHF5415.1265$b.S742 1995
082 00 $a658.8/4$220
100 1 $aSterne, Jim,$d1955-$0http://id.loc.gov/authorities/names/n95059703
245 10 $aWorld Wide Web marketing :$bintegrating the internet into your Marketing strategy /$cJim Sterne.
260 $aNew York :$bJ. Wiley,$c[1995], ©1995.
300 $axvii, 331 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $gCh. 1.$tIntroduction to the Internet and the Web - An Executive Summary --$gCh. 2.$tGetting to Know the Internet --$gCh. 3.$tWelcome to the World Wide Web --$gCh. 4.$tUsing the World Wide Web for Marketing --$gCh. 5.$tCustomer Service First --$gCh. 6.$tWeb Page Functionality - Be Kind to Your Users --$gCh. 7.$tInteractivity Is King --$gCh. 8.$tFeedback --$gCh. 9.$tValue Added Marketing --$gCh. 10.$tAttracting Attention --$gCh. 11.$tMeasuring Your Success --$gCh. 12.$tA Few Thorny Issues --$gCh. 13.$tWhere Do You Start? --$gCh. 14.$tLooking toward the Future.
650 0 $aInternet marketing.$0http://id.loc.gov/authorities/subjects/sh95005028
650 0 $aWorld Wide Web.$0http://id.loc.gov/authorities/subjects/sh95000541
650 0 $aInternet.$0http://id.loc.gov/authorities/subjects/sh92002816
852 00 $boff,bus$hHF5415.1265$i.S742 1995