| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:314129142:1370 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:314129142:1370?format=raw |
LEADER: 01370mam a22002898a 4500
001 1739069
005 20220608223621.0
008 950213s1995 mau b 001 0 eng
010 $a 95007144
020 $a0023377313
035 $a(OCoLC)ocm32090965
035 $9ALE9059CU
035 $a1739069
040 $aDLC$cDLC$dUIU$dOrLoB-B
050 00 $aPN4734$b.F54 1995
082 00 $a070.5/068$220
100 1 $aFink, Conrad C.$0http://id.loc.gov/authorities/names/n87865263
245 10 $aStrategic newspaper management /$cConrad Fink.
260 $aBoston :$bAllyn and Bacon,$c1995.
263 $a9509
300 $axiv, 464 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 20 $gCh. 1.$tUnderstanding Your Industry --$gCh. 2.$tUnderstanding Your Market --$gCh. 3.$tUnderstanding Your Competitors --$gCh. 4.$tLeadership: Influencing Others to Achieve --$gCh. 5.$tThe Plan --$gCh. 6.$tThe Human Element --$gCh. 7.$tNews --$gCh. 8.$tCirculation --$gCh. 9.$tAdvertising --$gCh. 10.$tImage and Promotion --$gCh. 11.$tProduction and the New Technology --$gCh. 12.$tThe Law and You --$gCh. 13.$tPublic Trust and Manager Ethics --$gCh. 14.$tThe "New" Weekly Newspaper.
650 0 $aNewspaper publishing$xManagement.
852 00 $bleh$hPN4734$i.F54 1995