MARC Record from marc_columbia

LEADER: 03704cam a2200577 a 4500
001 1764645
005 20200113170003.0
008 960405s1996 ctua b 000 0 eng d
010 $a 95061920
035 $a(OCoLC)ocm34523279
040 $aWAU$beng$cDLC$dWAU$dUIU$dBAKER$dNLGGC$dBTCTA$dYDXCP$dK6U$dUAB$dGEBAY$dOCLCF$dCQ$$dOCLCQ$dDHA$dNYP$dOCL$dOCLCQ$dOCLCO$dOCLCQ$dCNMTR$dDCT$dZCU
019 $a1008322579
020 $a0300066767
020 $a9780300066760
020 $a9780300230925
020 $a0300230923
035 $a(OCoLC)34523279$z(OCoLC)1008322579
042 $alccopycat
050 04 $aNC703$b.R36 1996
055 3 $aNC703$b.R35 1996
080 $a744
082 04 $a741.6092$223
082 00 $a741.609$220
084 $a21.37$2bcl
049 $aZCUA
100 1 $aRand, Paul,$d1914-1996,$eauthor,$ebook designer.
245 10 $aFrom Lascaux to Brooklyn /$cPaul Rand.
260 $aNew Haven :$bYale University Press,$c1996.
300 $axi, 187 pages :$billustrations (some color) ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 182-187).
505 0 $aQuestion ... -- Answer ... -- Ideas or the Life of Form -- Direction Magazine -- Poster (Art?) -- Corporate Decorum -- The Logo as Illustration -- Four Presentations -- Okasan Securities Company -- ET English First -- Hub TV -- Cummins Engine Company -- Tschichold versus Bill -- Object Lessons -- More about the Grid -- Born in Brooklyn.
520 $aOne of the world's leading graphic designers. Paul Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book. Rand awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous, and timeless activity - and he shows how this is conveyed in works of art from the Leaning Tower of Pisa to a painting by Cezanne. African sculpture, a Gorgan pitcher, and a park in Brooklyn, all of which are aesthetically pleasing no matter what their era, place, purpose, style, or genre. Rand defines aesthetics and the aesthetic experience, in particular as it affects the designer, and he helps members of his profession articulate and understand design problems by linking principles of aesthetics to the practice of design.
520 8 $aIllustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.
500 $aRare Book copy: In original dust jacket.$5NNC
600 10 $aRand, Paul,$d1914-1996$xCriticism and interpretation.
650 0 $aDesign.
650 0 $aCommercial art.
650 0 $aArt$xPhilosophy.
600 17 $aRand, Paul,$d1914-1996$2fast$0(OCoLC)fst00017946
650 7 $aArt$xPhilosophy.$2fast$0(OCoLC)fst00815307
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
650 7 $aDesign.$2fast$0(OCoLC)fst00891253
600 17 $aRand, Paul (Künstler,$d1914-1996)$2swd
653 0 $aArt
653 0 $aDecoration and ornament, Architectural
655 7 $aCriticism, interpretation, etc.$2fast$0(OCoLC)fst01411635
852 00 $bgax$hNC703$i.R36 1996g
852 80 $brbx$kAIGA$h1996$i39