| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:359001481:2673 |
| Source | marc_columbia |
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LEADER: 02673fam a2200373 a 4500
001 1774807
005 20220608232651.0
008 960208t19951995moua 001 0 eng
010 $a 96112821
020 $a0963022229
035 $a(OCoLC)34545842
035 $a(OCoLC)ocm34545842
035 $9ALJ9705CU
035 $a(NNC)1774807
035 $a1774807
040 $aDLC$cDLC$dOrLoB-B
050 00 $aPN4784.N5$bA7 1995
082 00 $a070.4/1$220
100 1 $aArth, Marvin.$0http://id.loc.gov/authorities/names/n80135396
245 14 $aThe newsletter editor's desk book /$cMarvin Arth, Helen Ashmore & Elaine Floyd.
246 1 $iSubtitle on cover:$aConcise review of journalism principles updated to include the editor's role in desktop publishing & publications management
250 $a4th ed.
260 $aSt. Louis, MO :$bNewsletter Resources ;$aHollywood, FL :$bDistributed to the trade by Lifetime Books,$c[1995], ©1995.
300 $a250 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tIntroduction - How to Use This Book --$g1.$tSpread the News --$g2.$tWho Needs a Newsletter? --$g3.$tManagement Skills for Editors --$g4.$tTarget the News --$g5.$tGather the News --$g6.$tProfessional Writing & Editing --$g7.$tSecret Formulas for Headlines --$g8.$tEditing for Design --$g9.$tReader-Friendly Designs --$g10.$tLaying Out Each Issue --$g11.$tProduction & Distribution --$g12.$tEditors of the Future --$tAppendix 1 - Publication Guidelines --$tAppendix 2 - Model Stylebook --$tAppendix 3 - Formula Stories --$tAppendix 4 - Form Contracts --$tAppendix 5 - Resources for Editors.
520 $aHere's your press pass into the heart of any newsroom. The Newsletter Editor's Desk Book shows you how to develop a news beat that uncovers great scoops; interview to generate targeted news content; write gripping headlines that draw in readers; manage your own string of reporters, writers and volunteers; avoid copyright and libel problems; and write professional articles at professional speed.
520 8 $aIt also gives you the inside story on the latest uses of computer and online technology for news publishing including copyfitting in the electronic age, choosing desktop typefaces, setting up layout stylesheets, and guidelines for submitting articles and photographs.
650 0 $aNewsletters.$0http://id.loc.gov/authorities/subjects/sh85091572
700 1 $aAshmore, Helen.$0http://id.loc.gov/authorities/names/n80135395
700 1 $aFloyd, Elaine,$d1961-$0http://id.loc.gov/authorities/names/n91120245
852 00 $boff,leh$hPN4784.N5$iA7 1995