| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:418441395:2245 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:418441395:2245?format=raw |
LEADER: 02245mam a2200301 a 4500
001 1824886
005 20220609003716.0
008 950914t19941994ilu 001 0 eng d
020 $a1557385300
035 $a(OCoLC)ocm33135311
035 $9ALQ5657CU
035 $a(NNC)1824886
035 $a1824886
040 $aOCP$cOCP$dCOV$dOrLoB-B
100 1 $aTempleton, Jane Farley.$0http://id.loc.gov/authorities/names/n86012412
245 14 $aThe focus group :$ba strategic guide to organizing, conducting and analyzing the focus group interview /$cJane Farley Templeton.
250 $aRev. ed.
260 $aBurr Ridge, Ill. :$bIrwin Professional Publishing,$c[1994], ©1994.
300 $axiv, 308 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tForeword /$rRobert H. Albert --$g1.$tDefining Focus Groups --$g2.$tThe Focus-Group Interview: The Physical Event --$g3.$tThe Technical Evolution --$g4.$tThe Technical Evolution II: The Second Coming --$g5.$tThe Theoretical Concept --$g6.$tThe Soul of a Focus Group (or: "Events Inside the Skin") --$g7.$tThe Interpersonal Event --$g8.$tCarry-On Luggage --$g9.$tWriting the Report --$g10.$tThe Functional Tool --$g11.$tChoosing Panelists --$g12.$tHow to Be the "Best Possible" Client and How to Be the "Best Possible" Researcher --$g13.$tCoping with Problem Groups --$g14.$tFocus on: Tomorrow --$tApp. A Six-Week Schedule for a Focus-Group Project --$tApp. B Qualitative Research Proposal for Sales & Marketing Management --$tApp. C Sample Screening Device for Selecting Focus-Group Panelists - Sales & Marketing Management --$tApp. D Discussion Guide for Sales & Marketing Management --$tApp. E Sample Introduction to Focus-Group Panelists --$tApp. F How to Score the "Buzzword" List --
505 80 $tApp. G Short Report Exploration of Consumer Responses to Introductory Concepts for Cocktail Mixers --$tApp. H Full Report.
650 0 $aFocus groups.$0http://id.loc.gov/authorities/subjects/sh88002322
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
650 0 $aAdvertising$xResearch.$0http://id.loc.gov/authorities/subjects/sh85001165
852 00 $boff,bus$hHF5415.2$i.T46 1994g