MARC Record from marc_columbia

LEADER: 02152mam a2200325 a 4500
001 1834374
005 20220609005308.0
008 951122s1996 ctua b 001 0 eng
010 $a 95026518
020 $a0275953513 (alk. paper)
035 $a(OCoLC)ocm33863491
035 $9ALR8096CU
035 $a1834374
040 $aDLC$cDLC$dC#P$dOrLoB-B
043 $an-us---
050 00 $aHF5813.U6$bA6177 1996
082 00 $a659.1/042/0973$220
245 00 $aAdvertising and culture :$btheoretical perspectives /$cedited by Mary Cross.
260 $aWestport, Conn. :$bPraeger,$c1996.
300 $axiii, 136 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [125]-130) and index.
505 00 $g1.$tReading Television Texts: The Postmodern Language of Advertising /$rMary Cross --$g2.$tWhen Foreign Sells: Exotica in American TV Ads of the Eighties and Nineties /$rLlise Salem Manganaro --$g3.$tSome Versions of the Pastoral: Myth in Advertising; Advertising as Myth /$rMartin Green --$g4.$t"We Bring Good Things to Life"/"We're Always There": The AdWorld of GE /$rHarry Keyishian --$g5.$tLove and Liqueur: Modernism and Postmodernism in Advertising and Fiction /$rWalter Cummins --$g6.$tMan Has Fallen and He Can't Get Up: An Essay on Postmodernism and Advertising /$rRoger Koppl --$g7.$tBurroughs and Advertising: Fractured Language, Fractured Time, Fractured Images as the Universal Language /$rMichael B. Goodman --$g8.$tThe Selling of Gender Identity /$rJudith Waters and George Ellis --$g9.$tAdvertising as Educator /$rDonald W. Jugenheimer --$g10.$tThe Betrayal of the Media /$rChester St. H. Mills and Rebecca A. Chaisson.
650 0 $aAdvertising$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2007100691
650 0 $aPopular culture$zUnited States.$0http://id.loc.gov/authorities/subjects/sh85140482
650 0 $aCommunication in marketing$zUnited States.
700 1 $aCross, Mary,$d1934-$0http://id.loc.gov/authorities/names/n88674394
852 00 $bglx$hHF5813.U6$iA6177 1996
852 00 $bglx$hHF5813.U6$iA6177 1996