| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:450787292:3797 |
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LEADER: 03797fam a2200433 a 4500
001 1851884
005 20220609011159.0
008 960319t19961996nyu b 001 0 eng
010 $a 96014086
020 $a157230085X
035 $a(OCoLC)34473936
035 $a(OCoLC)ocm34473936
035 $9ALT7290CU
035 $a(NNC)1851884
035 $a1851884
040 $aDLC$cDLC$dDLC$dOrLoB-B
050 00 $aPN1992.55$b.B38 1996
082 00 $a302.23/45$220
100 1 $aBellamy, Robert V.$0http://id.loc.gov/authorities/names/n93007335
245 10 $aTelevision and the remote control :$bgrazing on a vast wasteland /$cRobert V. Bellamy, Jr., James R. Walker.
260 $aNew York :$bGuilford Press,$c[1996], ©1996.
300 $axi, 192 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aGuilford communication series
504 $aIncludes bibliographical references (p. 165-185) and index.
505 00 $gCh. 1.$tThe Coming of a Second Generation: Television and the Remote Control Device --$gCh. 2.$tHow Often Is the Clicker Clicked?: The Measurement of RCD Use --$gCh. 3.$tZapped into Action: Advertising Industry Response to RCD Diffusion --$gCh. 4.$tA Tool for the Second Generation: Changing Patterns of Television Programming and Promotion --$gCh. 5.$tUsing the RCD: Who, Why, and with What Effect? --$gCh. 6.$tWho's in Control?: Gender Differences and Family Viewing --$gCh. 7.$tA Two-Way Window to the Future?: Television's Third Generation.
520 $aWith remote controls in more than 90% of U.S. homes, this device has single-handedly changed the way we watch television. No longer passive viewers, we have become television "users," able to exert greater control over the content of what we watch. In Television and the Remote Control, authors Bellamy and Walker provide the first comprehensive look at the remote control device and its significant impact on both television viewers and the television industry.
520 8 $aFirst, an overview places the diffusion of remote controls within the context of the history and economics of media industries, and from there the book explores the challenge of measuring remote control activity and presents the latest academic and industry research.
520 8 $aDifferent viewer habits are described, such as "zapping" (using the remote control to avoid advertising and other undesirable content), "zipping" (avoiding content by fast-forwarding through recorded programming), and "grazing" (combining disparate program elements into an individualized program mix). The authors discuss the effects these behaviors have on television programming, promotion, and advertising.
520 8 $aFor example, many shows now lead directly into the next show with no advertising break between them, and ads have become shorter, with a rapid-fire pace that resembles the style of MTV.
520 8 $aExamining recent studies in remote control use, chapters feature time-saving tables for easy access to the major findings. Specific studies detail the motivations for and gender differences in remote control use, and their implications. The book concludes with a look at the remote control's role in the future of television.
650 0 $aGrazing (Television)$0http://id.loc.gov/authorities/subjects/sh96003195
650 0 $aZapping (Television)$0http://id.loc.gov/authorities/subjects/sh96003198
650 0 $aZipping (Video recordings)$0http://id.loc.gov/authorities/subjects/sh96003191
650 0 $aTelevision$xChannel selectors$xSocial aspects.
700 1 $aWalker, James Robert.$0http://id.loc.gov/authorities/names/n88662053
830 0 $aGuilford communication series.$0http://id.loc.gov/authorities/names/n90654490
852 00 $boff,glx$hPN1992.55$i.B38 1996