MARC Record from marc_columbia

LEADER: 02875fam a2200397 a 4500
001 1886117
005 20220609015829.0
008 951211t19961996dcua b 001 0 eng
010 $a 95051344
020 $a1560986395 (alk. paper)
035 $a(OCoLC)33947047
035 $a(OCoLC)ocm33947047
035 $9ALX7045CU
035 $a(NNC)1886117
035 $a1886117
040 $aDLC$cDLC$dNNC$dOrLoB-B
043 $an-us---
050 00 $aPN1993.5.U6$bF77 1996
082 00 $a302.23/43$220
100 1 $aFuller-Seeley, Kathryn.$0http://id.loc.gov/authorities/names/n2002029210
245 10 $aAt the picture show :$bsmall-town audiences and the creation of movie fan culture /$cKathryn H. Fuller.
260 $aWashington, D.C. :$bSmithsonian Institution Press,$c[1996], ©1996.
300 $axvii, 248 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
520 $aIn this social history of the movies during the silent-film era, Kathryn H. Fuller charts the gradual homogenization of a diverse American movie audience as itinerant shows gave way to established nickelodeon theaters and then to more luxurious picture palaces.
520 8 $aDemonstrating that the vertical integration of the film industry eliminated variety at the local level, Fuller argues that fan magazines helped to reduce the distinctions between rural and urban moviegoers and created a nationwide popular culture of film consumption.
520 8 $aAnalyzing the articles, advertisements, and letters in such publications as Motion Picture Story Magazine and Photoplay, Fuller shows that these fan magazines initially had catered to both men and women but by the late 1910s shifted their focus to young women who, entranced by Hollywood glamour, eagerly bought products endorsed by the stars.
520 8 $aAlthough the transformation of the movies into big-time entertainment had multiple sources, Fuller argues that ultimately the maturation of the film industry depended on the support of both urban and rural middle-class audiences.
520 8 $aProviding the fullest portrait to date of the small-town audience's changing habits and desires, At the Picture Show demonstrates for the first time how a fan culture emerged in the United States, and enriches our understanding of mass media's relationship to early twentieth-century American society.
650 0 $aMotion pictures$xSocial aspects$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008108003
650 0 $aMotion picture audiences$xPsychology.$0http://id.loc.gov/authorities/subjects/sh2010102462
650 0 $aCity and town life$zUnited States$xHistory.$0http://id.loc.gov/authorities/subjects/sh2009119876
852 00 $bglx$hPN1993.5.U6$iF77 1996
852 00 $bbar$hPN1993.5.U6$iF77 1996