| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:51363846:2708 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:51363846:2708?format=raw |
LEADER: 02708fam a2200385 a 4500
001 1536694
005 20220608183346.0
008 940620s1994 mau b 000 0 eng
010 $a 94027722
020 $a0262631598 (pbk.)
020 $a9780262631594 (pbk.)
035 $a(OCoLC)30734000
035 $a(OCoLC)ocm30734000
035 $a(NNC)1536694
035 $a1536694
040 $aDLC$cDLC$dNNC$dOrLoB
050 00 $aP90$b.M26 1994
082 00 $a302.23$220
100 1 $aMcLuhan, Marshall,$d1911-1980.$0http://id.loc.gov/authorities/names/n80126329
245 10 $aUnderstanding media :$bthe extensions of man /$cMarshall McLuhan ; introduction by Lewis H. Lapham.
260 $aCambridge, Mass. :$bMIT Press,$c1994.
300 $axxiii, 365 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references.
505 0 $aIntroduction to the MIT Press Edition / Lewis H. Lapham -- 1. The Medium Is the Message -- 2. Media Hot and Cold -- 3. Reversal of the Overheated Medium -- 4. The Gadget Lover: Narcissus as Narcosis -- 5. Hybrid Energy: Les Liaisons Dangereuses -- 6. Media as Translators -- 7. Challenge and Collapse: The Nemesis of Creativity -- 8. The Spoken Word: Flower of Evil? -- 9. The Written Word: An Eye for an Ear -- 10. Roads and Paper Routes -- 11. Number: Profile of the Crowd -- 12. Clothing: Our Extended Skin -- 13. Housing: New Look and New Outlook -- 14. Money: The Poor Man's Credit Card -- 15. Clocks: The Scent of Time -- 16. The Print: How to Dig It -- 17. Comics: MAD Vestibule to TV -- 18. The Printed Word: Architect of Nationalism -- 19. Wheel, Bicycle, and Airplane -- 20. The Photograph: The Brothel-without-Walls -- 21. Press: Government by News Leak -- 22. Motorcar: The Mechanical Bride -- 23. Ads: Keeping Upset with the Joneses -- 24. Games: The Extensions of Man.
505 8 $a25. Telegraph: The Social Hormone -- 26. The Typewriter: Into the Age of the Iron Whim -- 27. The Telephone: Sounding Brass or Tinkling Symbol? -- 28. The Phonograph: The Toy That Shrank the National Chest -- 29. Movies: The Reel World -- 30. Radio: The Tribal Drum -- 31. Television: The Timid Giant -- 32. Weapons: War of the Icons -- 33. Automation: Learning a Living.
650 0 $aMass media.$0http://id.loc.gov/authorities/subjects/sh85081863
650 0 $aCommunication.$0http://id.loc.gov/authorities/subjects/sh85029027
650 0 $aCommunication and technology.$0http://id.loc.gov/authorities/subjects/sh94003061
740 0 $aExtensions of man.
852 00 $boff,leh$hP90$i.M26 1994
852 00 $bmil$hP90$i.M26 1994
852 00 $bleh$hP90$i.M26 1994
852 00 $bbar$hP90$i.M26 1994