| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:540489182:1677 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:540489182:1677?format=raw |
LEADER: 01677mam a2200313 a 4500
001 1926986
005 20220609030631.0
008 951127t19961996mau 001 0 eng
010 $a 95050768
020 $a0240802349 (pbk. : acid-free paper)
035 $a(OCoLC)ocm33897825
035 $9AMC2425CU
035 $a(NNC)1926986
035 $a1926986
040 $aDLC$cDLC$dOrLoB-B
050 00 $aPN1991.55$b.N67 1996
082 00 $a791.44/0236$220
100 1 $aNorberg, Eric G.$0http://id.loc.gov/authorities/names/n95113943
245 10 $aRadio programming :$btactics and strategy /$cEric G. Norberg.
260 $aBoston :$bFocal Press,$c[1996], ©1996.
300 $axiv, 191 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aBroadcasting & cable series
500 $aIncludes index.
505 00 $gCh. 1.$tThe Basic Principles of Radio Programming --$gCh. 2.$tStructuring Your Station and Creating Identity --$gCh. 3.$tPositioning Your Station against the Competition --$gCh. 4.$tLeading an Airstaff --$gCh. 5.$tMusic as a Programming Weapon --$gCh. 6.$tNews as a Programming Weapon --$gCh. 7.$tPromoting Your Station --$gCh. 8.$tGrading Your Programming Performance: What You Need to Know about Ratings --$gCh. 9.$tWorking with Your General Manager --$gCh. 10.$tWorking with Sales --$gCh. 11.$tWorking with Engineering --$gCh. 12.$tThe FCC and You --$gCh. 13.$tAttaining Your Career Goals.
650 0 $aRadio programs$xPlanning.$0http://id.loc.gov/authorities/subjects/sh2010109351
830 0 $aBroadcasting & cable series.$0http://id.loc.gov/authorities/names/n95009328
852 00 $boff,glx$hPN1991.55$i.N67 1996