MARC Record from marc_columbia

LEADER: 02814mam a2200337 a 4500
001 1928733
005 20220609030942.0
008 960726t19971997nyuacf 001 0 eng
010 $a 96032066
020 $a0684815710 (hardcover)
035 $a(OCoLC)ocm35174886
035 $9AMC4489CU
035 $a1928733
040 $aDLC$cDLC$dC#P$dOrLoB-B
050 00 $aHF6181.S23$bG65 1997
082 00 $a338.7/616591/0973$220
100 1 $aGoldman, Kevin.$0http://id.loc.gov/authorities/names/n96073110
245 10 $aConflicting accounts :$bthe creation and crash of the Saatchi & Saatchi advertising empire /$cKevin Goldman.
260 $aNew York :$bSimon & Schuster,$c[1997], ©1997.
300 $a384 pages, 16 unnumbered pages of plates :$billustrations, portraits ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
520 $aOn December 16, 1994, a bloodletting took place in the stylish sixth-floor boardroom at Saatchi & Saatchi Company PLC, once the world's largest advertising agency holding company. Maurice Saatchi, the forty-eight-year-old chairman who co-founded the company in 1970 with his older brother Charles, was fired by the board of directors under threat by the firm's largest shareholders.
520 8 $aLess than a month later, Maurice started a rival ad agency and quickly snapped up former Saatchi & Saatchi clients, most importantly British Airways.
520 8 $aKevin Goldman traces every step the Saatchi brothers took, from their youth as Iraqi Jewish immigrants in North London to their business merger in 1970, when, with little more than sheer audacity, they opened an ad agency with a full-page announcement ad in the London Sunday Times.
520 8 $aThrough bold and brash actions, the agency began an acquisition binge, taking over many of the ad industry's giants, including Ted Bates, Backer & Spielvogel, Dancer Fitzgerald Sample, and Garland-Compton, to become the number one ad company in the world. However, once they acquired a company, the brothers lost interest, often refusing to meet with its executives again. This disdain would come back to haunt them.
520 8 $a. Built into the Saatchi story is the bigger picture of the dramatic changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok.
610 20 $aSaatchi & Saatchi$xHistory.
650 0 $aAdvertising agencies$xHistory.
852 00 $boff,bus$hHF6181.S23$iG65 1997