| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:566940605:2335 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:566940605:2335?format=raw |
LEADER: 02335mam a2200349 a 4500
001 1948502
005 20220609033539.0
008 960923t19961996maua 001 0 eng
010 $a 96077002
020 $a1880394235
035 $a(OCoLC)ocm35561135
035 $9AME6916CU
035 $a1948502
040 $aDLC$cDLC$dOrLoB-B
050 00 $aHG4027.6$b.G86 1996
082 00 $a658.4/012$221
100 1 $aGumpert, David E.$0http://id.loc.gov/authorities/names/n81045660
245 10 $aInc. magazine presents how to really create a successful business plan :$bfeaturing the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's /$cDavid E. Gumpert.
246 30 $aHow to really create a successful business plan
250 $aRev. and expanded 3rd ed.
260 $aBoston, MA :$bInc. Pub.,$c[1996], ©1996.
300 $aviii, 236 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $g1.$tWhat Is a Business Plan and Why Should I Write One? --$g2.$tPreviewing the Business Plan: The Best Type for You --$g3.$tPreparation Rules: Behind the Scenes with the Experts --$g4.$tUsing the Executive Summary as a Guiding Light --$g5.$tCompany Strategy: What's Your Identity? --$g6.$tMarketing Issues: Who Are the Buyers? --$g7.$tProduct/Service Issues: What Are You Selling? --$g8.$tSales and Promotion Issues: How Do you Sell? --$g9.$tFinancial Issues: How Are You Doing? --$g10.$tTailoring the Plan --$g11.$tWriting and Packaging the Plan: Coming Full Circle --$g12.$tMaking the Plan Work for You.
520 $aThis comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?
650 0 $aNew business enterprises$xFinance.$0http://id.loc.gov/authorities/subjects/sh85091253
650 0 $aNew business enterprises$xPlanning.$0http://id.loc.gov/authorities/subjects/sh2008108403
650 0 $aBusiness planning.$0http://id.loc.gov/authorities/subjects/sh85032906
730 0 $aInc. (Boston, Mass.)
852 00 $boff,bus$hHG4027.6$i.G86 1996