| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:64489382:965 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:64489382:965?format=raw |
LEADER: 00965mam a22002171 4500
001 1547449
005 20220608184823.0
008 790213t19121903maua 000 0 eng d
035 $a(OCoLC)ocm04647671
035 $9AKC9477CU
035 $a1547449
040 $aZXC$cZXC
100 1 $aScott, Walter Dill,$d1869-1955.$0http://id.loc.gov/authorities/names/n85235403
245 14 $aThe theory and practice of advertising ;$ba simple exposition of the principles of psychology in their relation to successful advertising /$cby Walter Dill Scott.
260 $aBoston :$bSmall,$c1912 [©1903]
300 $axii, 240 pages :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $a"Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'".
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
852 80 $boff,psy$h158.2$iSco82