| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:74919488:2619 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:74919488:2619?format=raw |
LEADER: 02619fam a2200361 a 4500
001 1554767
005 20220608185906.0
008 940818t19951995caua b 001 0 eng
010 $a 94034627
020 $a0803953518 (cl)
020 $a0803953526 (pbk.)
035 $a(OCoLC)31076494
035 $a(OCoLC)ocm31076494
035 $9AKD9281CU
035 $a(NNC)1554767
035 $a1554767
040 $aDLC$cDLC$dDLC$dNNC
050 00 $aJF2112.T4$bP65 1995
082 00 $a659.14/3$220
245 00 $aPolitical advertising in Western democracies :$bparties & candidates on television /$cedited by Lynda Lee Kaid, Christina Holtz-Bacha.
260 $aThousand Oaks, Calif. :$bSage Publications,$c[1995], ©1995.
263 $a9412
300 $axi, 236 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 0 $a1. An Introduction to Parties and Candidates on Television / Lynda Lee Kaid and Christina Holtz-Bacha -- 2. A Comparative Perspective on Political Advertising: Media and Political System Characteristics / Christina Holtz-Bacha and Lynda Lee Kaid -- 3. Political Advertising on Television: The British Experience / Margaret Scammell and Holli A. Semetko -- 4. The Role of Television Broadcasts in Promoting French Presidential Candidates / Anne Johnston and Jacques Gerstle -- 5. Television Spots in German National Elections: Content and Effects / Christina Holtz-Bacha and Lynda Lee Kaid -- 6. The Presentation of Italian Candidates and Parties in Television Advertising / Gianpietro Mazzoleni and Cynthia S. Roper -- 7. Overcoming Adversity and Diversity: The Utility of Television Political Advertising in Israel / Akiba A. Cohen and Gadi Wolfsfeld -- 8. Political Advertising in Denmark / Karen Siune -- 9. The Blank Spot: Political Advertising in the Netherlands / Kees Brants.
505 8 $a10. The North European Exception: Political Advertising on TV in Finland / Tom Moring -- 11. Political Commercials in American Presidential Elections / L. Patrick Devlin -- 12. Political Advertising Across Cultures: Comparing Content, Styles, and Effects / Lynda Lee Kaid and Christina Holtz-Bacha.
650 0 $aTelevision in politics.$0http://id.loc.gov/authorities/subjects/sh85133567
650 0 $aAdvertising, Political.$0http://id.loc.gov/authorities/subjects/sh85001189
700 1 $aKaid, Lynda Lee.$0http://id.loc.gov/authorities/names/n84151675
700 1 $aHoltz-Bacha, Christina.$0http://id.loc.gov/authorities/names/n85344946
852 00 $bleh$hJF2112.T4$iP65 1995