| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:146450842:2324 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:146450842:2324?format=raw |
LEADER: 02324fam a2200349 a 4500
001 2111604
005 20220615204918.0
008 961211t19971997nyua b 001 0 eng
010 $a 96051050
020 $a0814479529
035 $a(OCoLC)36103623
035 $a(OCoLC)ocm36103623
035 $9ANE7385CU
035 $a(NNC)2111604
035 $a2111604
040 $aDLC$cDLC$dDLC$dOrLoB-B
050 00 $aHD58.6$b.A93 1997
082 00 $a658.4/052$221
100 1 $aAubuchon, Norbert.$0http://id.loc.gov/authorities/names/n96119982
245 14 $aThe anatomy of persuasion /$cNorbert Aubuchon.
260 $aNew York :$bAmacom,$c[1997], ©1997.
300 $axii, 193 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tOverview --$g2.$tCreativity --$g3.$tTwo Principles of Communication --$g4.$tThe Buying Process --$g5.$tThe Persuasion Process: Part I --$g6.$tNeeds --$g7.$tThe Persuasion Process: Part II --$g8.$tControlling the Persuasion Process --$g9.$tFeatures, Functions, and Benefits --$g10.$tSetting Your Objective --$g11.$tUsing the Tools --$g12.$tCase Study: How to Increase Staff During a Hiring Freeze --$g13.$tCase Study: How to Get Funding for Your Program --$g14.$tCase Study: How to Be a Rocket Scientist! --$g15.$tBuilding Your Own Proposal --$g16.$tA Touch of the Real World --$g17.$tCan You Find the Errors? --$g18.$tSelling Your Ideas to Higher Management --$g19.$tThe Anatomy of Persuasion as a Management Tool --$tA Final Word: Thinking and Talking in Terms of Benefits --$gApp. I.$tA Checklist of Common Errors --$gApp. II.$tThe Anatomy of Persuasion Preparation Guidelines --$gApp. III.$tThe Anatomy of Persuasion Outline Guide --$gApp. IV.$tThe Anatomy of Persuasion Structure and Alignment Chart.
650 0 $aNegotiation in business.$0http://id.loc.gov/authorities/subjects/sh85090651
650 0 $aPersuasion (Psychology)$0http://id.loc.gov/authorities/subjects/sh85100175
650 0 $aPersuasion (Rhetoric)$0http://id.loc.gov/authorities/subjects/sh85100176
650 0 $aSelling.$0http://id.loc.gov/authorities/subjects/sh85119819
650 0 $aLeadership.$0http://id.loc.gov/authorities/subjects/sh85075480
852 00 $boff,bus$hHD58.6$i.A93 1997