| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:146496555:3462 |
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LEADER: 03462fam a2200385 a 4500
001 2111631
005 20220615204920.0
008 970226t19971997nyua b 001 0 eng
010 $a 97001285
020 $a068483488X
035 $a(OCoLC)36543274
035 $a(OCoLC)ocm36543274
035 $9ANE7415CU
035 $a(NNC)2111631
035 $a2111631
040 $aDLC$cDLC$dDLC$dOrLoB-B
050 00 $aHD75$b.K697 1997
082 00 $a338.9$221
100 1 $aKotler, Philip.$0http://id.loc.gov/authorities/names/n79105772
245 14 $aThe marketing of nations :$ba strategic approach to building national wealth /$cPhilip Kotler, Somkid Jatusripitak, Suvit Maesincee.
260 $aNew York :$bFree Press,$c[1997], ©1997.
300 $axi, 451 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. I.$tUnderstanding the Challenge of National Economic Development.$g1.$tChallenges to Building a Nation's Wealth.$g2.$tMajor Dilemmas and Trade-Offs in Public Policy Toward Economic Development.$g3.$tDistinguishing Alternative Pathways to Development --$gPt. II.$tFormulating the Nation's Strategic Vision.$g4.$tStrategic Groups of Nations and the Global Competitive Structure.$g5.$tAssessing the Nation's Strengths and Weaknesses.$g6.$tAssessing the Nation's Opportunities and Threats.$g7.$tDeveloping the Nation's Strategic Thrust --$gPt. III.$tDeveloping the Nation's Strategic Postures.$g8.$tDeveloping the Nation's Investment Policies.$g9.$tBuilding the Nation's Industrial Clusters.$g10.$tDeveloping the Nation's Industrial Portfolio.$g11.$tDeveloping the Nation's Trade Policies.$g12.$tDeveloping the Nation's Macroeconomic Policies.$g13.$tDeveloping the Nation's Infrastructure.$g14.$tDeveloping the Nation's Institutional Framework --$gPt. IV.$tSupporting Company Growth and Prosperity.
505 80 $g15.$tBridging Corporate Strategy with the Nation's Wealth-Building Strategy.$g16.$tNourishing Company Growth.$g17.$tStrategic Development Through Cooperative Strategies.$g18.$tNational Wealth-Building Strategies: From Strategic Vision to Strategic Implementation.
520 $aThe Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets.
520 8 $aWith plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.
650 0 $aEconomic development.$0http://id.loc.gov/authorities/subjects/sh85040804
650 0 $aEconomic policy.$0http://id.loc.gov/authorities/subjects/sh85040837
650 0 $aIndustrial policy.$0http://id.loc.gov/authorities/subjects/sh85065977
700 0 $aSomkid Jatusripitak.$0http://id.loc.gov/authorities/names/n84148051
700 0 $aSuvit Maesincee,$d1961-$0http://id.loc.gov/authorities/names/n97021334
852 00 $boff,bus$hHD75$i.K697 1997