| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:148854033:3218 |
| Source | marc_columbia |
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LEADER: 03218fam a2200397 a 4500
001 2113250
005 20220615205140.0
008 970415s1997 orua b 001 0 eng
010 $a 97019213
020 $a0714647896
020 $a0714643459 (pbk.)
035 $a(OCoLC)36798207
035 $a(OCoLC)ocm36798207
035 $9ANE9365CU
035 $a(NNC)2113250
035 $a2113250
040 $aDLC$cDLC$dDLC$dOrLoB-B
043 $ae-uk---
050 00 $aJN956$b.D49 1997
082 00 $a324.7/0941$221
100 1 $aDenver, D. T.$0http://id.loc.gov/authorities/names/n85091785
245 10 $aModern constituency electioneering :$blocal campaigning in the 1992 general election /$cDavid Denver and Gordon Hands.
260 $aLondon ;$aPortland, Or. :$bF. Cass,$c1997.
300 $ax, 342 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 20 $g1.$tThe Development of Campaigning in Britain --$g2.$tStudying Constituency Campaigning --$g3.$tPatterns of Constituency Campaigning: Preparation, Objectives, Resources and Organisation --$g4.$tPatterns of Constituency Campaigning: Persuading, Mobilising and Getting Out the Vote --$g5.$tThe Role of National and Regional Party Organisations --$g6.$tThe Local Media and Local Campaigns --$g7.$tFive Constituency Campaigns in 1992.$tWoodspring /$rMike Hodkinson and Stephen Williams.$tCunninghame South /$rRobert Pyper.$tNorth East Fife /$rJohn Bochel.$tGlanford and Scunthorpe /$rTerence Karran.$tBristol North West /$rMike Hodkinson and Stephen Williams --$g8.$tMeasuring and Comparing the Strength of Campaigns --$g9.$tThe Effects of Constituency Campaigning.$tWhy Did Conservative Campaigning Have No Impact?$gApp. 1.$tDetails of the Survey, Responding Constituencies and the Respondents --$gApp. 2.$tThe SNP and Plaid Cymru.
520 $aIn this first major study of grassroots election campaigning for thirty years, David Denver and Gordon Hands survey the evolution of campaigning over the past century and describe in detail how the parties organised their constituency campaigns in the 1992 election. The study - funded by the Economic & Social Research Council - examines and evaluates the campaign techniques that are now employed, and looks in detail at the role of local media and national party organisations.
520 8 $aBasing their analysis mainly on a large-scale postal survey of election agents in Britain, the authors have been able to construct a quantitative measure of the strength of the constituency campaigns mounted by the different parties across the country, and to use this measure to assess the effects of local campaigning.
650 0 $aPolitical campaigns$zGreat Britain.$0http://id.loc.gov/authorities/subjects/sh2010106941
650 0 $aElections$zGreat Britain.$0http://id.loc.gov/authorities/subjects/sh2008102869
610 10 $aGreat Britain.$bParliament$xElections, 1992.
650 0 $aPolitical parties$zGreat Britain.$0http://id.loc.gov/authorities/subjects/sh2008109626
700 1 $aHands, Gordon.$0http://id.loc.gov/authorities/names/nr93006929
852 00 $bleh$hJN956$i.D49 1997