MARC Record from marc_columbia

LEADER: 02966fam a2200433 a 4500
001 2119469
005 20220615210038.0
008 970729s1998 vaua b 001 0 eng
010 $a 97033355
020 $a0813917824 (cloth : alk. paper)
035 $a(OCoLC)37451829
035 $a(OCoLC)ocm37451829
035 $9ANF7392CU
035 $a(NNC)2119469
035 $a2119469
040 $aDLC$cDLC$dDLC$dOrLoB-B
043 $an-us---
050 00 $aHF5813.U6$bM25 1998
082 00 $a659.1/664753$221
100 1 $aManring, M. M.,$d1962-$0http://id.loc.gov/authorities/names/n97078303
245 10 $aSlave in a box :$bthe strange career of Aunt Jemima /$cM.M. Manring.
260 $aCharlottesville :$bUniversity Press of Virginia,$c1998.
300 $aix, 210 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aThe American South series
504 $aIncludes bibliographical references (p. 197-206) and index.
505 00 $g1.$tCracking Jokes in the Confederate Supermarket --$g2.$tSomeone's in the Kitchen: Mammies, Mothers, and Others --$g3.$tFrom Minstrel Shows to the World's Fair: The Birth of Aunt Jemima --$g4.$tThey Were What They Ate: James Webb Young and the Reconstruction of American Advertising --$g5.$tThe Old South, the Absent Mistress, and the Slave in a Box --$g6.$tThe Secret of the Bandanna: The Mammy in Contemporary Society.
520 $aIn Slave in a Box, M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture.
520 8 $aThe author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor.
520 8 $aAunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a "slave in a box" that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.
600 00 $aJemima,$cAunt.$0http://id.loc.gov/authorities/names/n80056881
650 0 $aAdvertising$xSocial aspects$zUnited States$xHistory$y20th century.
650 0 $aAfrican American women in advertising.$0http://id.loc.gov/authorities/subjects/sh97001114
650 0 $aStereotypes (Social psychology) in advertising$zUnited States.
610 20 $aQuaker Oats Company.$0http://id.loc.gov/authorities/names/n50062736
830 0 $aAmerican South series.$0http://id.loc.gov/authorities/names/n97053768
852 00 $bglx$hHF5813.U6$iM25 1998
852 00 $bbar$hHF5813.U6$iM25 1998