| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:159990978:2826 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:159990978:2826?format=raw |
LEADER: 02826mam a2200337 a 4500
001 2120810
005 20220615210252.0
008 950508t19961996ilua b 001 0 eng
010 $a 95011300
020 $a0844236691 (hard)
035 $a(OCoLC)ocm32552167
035 $9ANF9204CU
035 $a2120810
040 $aDLC$cDLC$dOrLoB-B
050 00 $aHF5415.15$b.G636 1996
082 00 $a658.8$220
100 1 $aGorchels, Linda.$0http://id.loc.gov/authorities/names/n95045664
245 14 $aThe product manager's handbook /$cLinda Gorchels.
246 18 $aComplete product management resource
260 $aLincolnwood, Ill. :$bNTC Business Books,$c[1996], ©1996.
300 $axvii, 265 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and indexes.
505 20 $gCh. 1.$tThe New Product Management --$gCh. 2.$tIntroducing Product Management and Managing Product Managers --$gCh. 3.$tThe Role of Product Managers in the Organization --$tCase One Heavyweight Product Managers --$gCh. 4.$tThe Product Marketing Planning Process --$gCh. 5.$tThe Annual Product Plan --$tCase Two The Importance of Data --$gCh. 6.$tEvaluating the Product Portfolio --$gCh. 7.$tStrategic Product Planning --$gCh. 8.$tNew Products: Proposal, Development, and Launch --$tCase Three The Many Aspects of Product Line Management --$gCh. 9.$tPricing Products and Services --$gCh. 10.$tThe Product Manager as Marketing Manager --$gCh. 11.$tProduct Management: The Final Frontier? --$tCase Four: The 3M ScotchCart II Cartridge.
520 $aThe Product Manager's Handbook is an essential guide to successful product management in today's fast-changing business world. Eleven information-packed chapters, grouped in four handy sections, explain and analyze the product manager's role in both traditional, hierarchical organizations as well as newer horizontal, team-driven decision-making structures.
520 8 $aDownsizing, right-sizing, reengineering and a host of other terms point to one overriding fact of corporate life today: companies are going through turbulent times that are not likely to end soon. But despite all of the change one thing remains constant: the product manager's role is still the source of the entrepreneurial spirit and innovation that drive every successful organization.
520 8 $aAs the concluding chapter discusses, product managers of the future will assume new roles and relationships in their organizations. The Product Manager's Handbook is the perfect guidebook for that future.
650 0 $aProduct management.$0http://id.loc.gov/authorities/subjects/sh85107203
650 0 $aNew products$xMarketing.$0http://id.loc.gov/authorities/subjects/sh2008108409
852 00 $boff,bus$hHF5415.15$i.G636 1996