| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:208972379:2742 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:208972379:2742?format=raw |
LEADER: 02742fam a2200373 a 4500
001 2154172
005 20220615215455.0
008 960516t19971997nyua b 001 0 eng
010 $a 96021260
020 $a0471141127 (cloth : alk. paper)
035 $a(OCoLC)34839668
035 $a(OCoLC)ocm34839668
035 $9ANL8008CU
035 $a(NNC)2154172
035 $a2154172
040 $aDLC$cDLC$dDLC$dOrLoB-B
043 $an-us---
050 00 $aKF3180$b.S63 1997
082 00 $a346.7304/88$a347.306488$220
100 1 $aSmith, Gordon V.,$d1937-$0http://id.loc.gov/authorities/names/n87865764
245 10 $aTrademark valuation /$cGordon V. Smith.
260 $aNew York :$bWiley,$c[1997], ©1997.
300 $axvii, 293 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aIntellectual property series
504 $aIncludes bibliographical references (p. 285-287) and index.
505 00 $gCh. 1.$tValuation Basics --$gCh. 2.$tThe Nature of a Trademark --$gCh. 3.$tTrademark Exploitation --$gCh. 4.$tQuantifying the Economic Benefit --$gCh. 5.$tEconomic Life and Risks of Trademark Ownership and Exploitation --$gCh. 6.$tTrademark Valuation --$gCh. 7.$tTrademark Royalty Rates --$gCh. 8.$tMonetary Relief in Trademark Litigation --$gCh. 9.$tSpecial Trademark Valuation Situations --$gCh. 10.$tGlobal Valuation and Exploitation of Trademarks --$gApp. A.$tTheoretical Foundations for the Determination of a Fair Rate of Return on Intellectual Property --$gApp. B.$tInvestment Rate of Return Requirements --$gApp. C.$tSome Trademark Transactions --$gApp. D.$tIntangible Asset and Royalty Rate Study: Underlying Data.
520 $aGordon V. Smith, a consultant with more than three decades of experience advising clients on the value of their intellectual property, dispels common myths and misconceptions about trademarks and replaces them with logical, down-to-earth, practical guidance.
520 8 $aEmploying his unique talent for translating complex legal and financial concepts into plain English, he acquaints you with all the key legal and financial concepts, terms, principles, and practices, and guides you step-by-step through the entire valuation process. And, perhaps most importantly, he shows you how to use the information derived from your valuation to develop surefire strategies for getting the most out of your trademark.
650 0 $aTrademarks$xLaw and legislation$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008112954
650 0 $aTrademarks$xValuation$zUnited States.
830 0 $aIntellectual property series (John Wiley & Sons)$0http://id.loc.gov/authorities/names/n96051091
852 00 $boff,bus$hKF3180$i.S63 1997