| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:235702024:1345 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:235702024:1345?format=raw |
LEADER: 01345fam a2200337 a 4500
001 2181451
005 20220615223535.0
008 970305t19971997caua b 001 0 eng
010 $a 97004753
020 $a0761910697 (acid-free paper)
020 $a0761910700 (pbk. : acid-free paper)
035 $a(OCoLC)36548824
035 $a(OCoLC)ocm36548824
035 $9ANQ4107CU
035 $a(NNC)2181451
035 $a2181451
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.1265$b.E395 1997
082 00 $a658.8/4$221
245 00 $aElectronic marketing and the consumer /$ceditor, Robert A. Peterson.
260 $aThousand Oaks, Calif. :$bSage Publications,$c[1997], ©1997.
300 $axiii, 193 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [175]-181) and index.
650 0 $aInternet marketing.$0http://id.loc.gov/authorities/subjects/sh95005028
650 0 $aBroadcast advertising.$0http://id.loc.gov/authorities/subjects/sh85017000
650 0 $aTwenty-first century$vForecasts.$0http://id.loc.gov/authorities/subjects/sh85139025
653 $aElectronic marketing.
700 1 $aPeterson, Robert A.$q(Robert Allen),$d1944-$0http://id.loc.gov/authorities/names/n79078083
852 00 $boff,bus$hHF5415.1265$i.E395 1997