| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:240042577:1907 |
| Source | marc_columbia |
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LEADER: 01907fam a2200361 a 4500
001 2184595
005 20220615224140.0
008 980617r19981989maua b 001 0beng
010 $a 98065303
020 $a0262631865
035 $a(OCoLC)39342898
035 $a(OCoLC)ocm39342898
035 $9ANQ8671CU
035 $a(NNC)2184595
035 $a2184595
040 $aDLC$cDLC$dOrLoB-B
043 $an-cn---
050 04 $aP92.5.M3$bM34 1998
082 00 $a302.23/092$aB$221
100 1 $aMarchand, Philip,$d1946-$0http://id.loc.gov/authorities/names/n88105303
245 10 $aMarshall McLuhan :$bthe medium and the messenger : a biography /$cPhilip Marchand ; [with a new foreword by Neil Postman].
250 $a1st MIT Press ed.
260 $aCambridge, Mass. :$bMIT Press,$c1998.
300 $axiii, 322 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aOriginally published: New York : Ticknor & Fields, 1989.
504 $aIncludes bibliographical references (p. [309]-314) and index.
520 $aSome considered him the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the 'Net or pop a cassette into the VCR. His genius was in foreseeing such cultural upheavals - it is uncanny the impact his studies have had on the way we view the world.
520 8 $aThis fully revised and updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru.
600 10 $aMcLuhan, Marshall,$d1911-1980.$0http://id.loc.gov/authorities/names/n80126329
650 0 $aMass media specialists$zCanada$vBiography.
852 00 $bglx$hP92.5.M3$iM34 1998