| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:245638244:1126 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:245638244:1126?format=raw |
LEADER: 01126fam a2200313 a 4500
001 2188535
005 20220615224800.0
008 980316s1998 enka b 001 0 eng
010 $a 98016682
020 $a0471984574 (cloth : alk. paper)
035 $a(OCoLC)504368233
035 $a(OCoLC)ocn504368233
035 $9ANR3903CU
035 $a(NNC)2188535
035 $a2188535
040 $aDLC$cDLC$dNNC
050 00 $aHF5415.13$b.N539 1998
082 00 $a658.8/27$221
100 1 $aNilson, Torsten H.,$d1949-$0http://id.loc.gov/authorities/names/n92021556
245 10 $aCompetitive branding :$bwinning in the market place with value-added brands /$cTorsten H. Nilson.
260 $aChichester ;$aNew York :$bWiley,$c1998.
263 $a9808
300 $aix, 235 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [229]) and index.
650 0 $aBranding (Marketing)$xManagement.
650 0 $aMarketing$xManagement.$0http://id.loc.gov/authorities/subjects/sh85081339
852 00 $boff,bus$hHF5415.13$i.N539 1998