| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:319491510:2643 |
| Source | marc_columbia |
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LEADER: 02643fam a2200337 a 4500
001 2250224
005 20220616002253.0
008 970905t19981998nyua b 001 0 eng
010 $a 97031676
020 $a0471293393 (pbk. : alk. paper)
035 $a(OCoLC)37625548
035 $a(OCoLC)ocm37625548
035 $9ANY6512CU
035 $a(NNC)2250224
035 $a2250224
040 $aDLC$cDLC$dDLC$dOrLoB-B
050 00 $aHF5825$b.S88 1998
082 00 $a659.13/2$221
100 1 $aSullivan, Luke.$0http://id.loc.gov/authorities/names/n97090658
245 10 $aHey, Whipple, squeeze this! :$ba guide to creating great ads /$cLuke Sullivan.
260 $aNew York :$bJohn Wiley,$c[1998], ©1998.
300 $ax, 256 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $a"An Adweek book"--Cover.
504 $aIncludes bibliographical references (p. 237-239) and index.
505 00 $gCh. 1.$tSalesmen Don't Have to Wear Plaid: Selling without selling out --$gCh. 2.$tA Sharp Pencil Works Best: Some thoughts on getting started --$gCh. 3.$tA Clean Sheet of Paper: Making an ad - the broad strokes --$gCh. 4.$tWrite When You Get Work: Making an ad - some finer touches --$gCh. 5.$tIn the Future, Everyone Will Be Famous for 30 Seconds: Some advice on making television commercials --$gCh. 6.$tRadio Is Hell. But It's a Dry Heat: Some advice on working in a tough medium --$gCh. 7.$t"Toto, I Have a Feeling We're Not in McCann-Erickson Anymore.": Working out past the edge --$gCh. 8.$tOnly the Good Die Young: The enemies of advertising --$gCh. 9.$tPecked to Death by Ducks: Presenting and protecting your work --$gCh. 10.$tA Good Book or a Crowbar: Some thoughts on getting into the business --$gCh. 11.$tMaking Shoes versus Making Shoe Commercials: Is this a great business or what?
520 $aWhat if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising.
520 8 $aThis pretty much sums up "Hey, Whipple, Squeeze This" by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.
650 0 $aAdvertising copy.$0http://id.loc.gov/authorities/subjects/sh85001198
852 00 $boff,bus$hHF5825$i.S88 1998