| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:361838040:1960 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:361838040:1960?format=raw |
LEADER: 01960mam a2200289 a 4500
001 2281002
005 20220616011055.0
008 990311s1999 nyu b 001 0 eng d
015 $aGB99-Y5892
020 $a0688167136
035 $a(OCoLC)ocm41018799
035 $9APC8379CU
035 $a2281002
040 $aUKM$cUKM$dTXA$dIXA$dOrLoB-B
082 04 $a658.827$221
090 $aHD69.B7$bC37 1999
100 1 $aCarter, David E.$0http://id.loc.gov/authorities/names/n82216386
245 10 $aBranding :$bthe power of market identity /$cby David E. Carter with an introduction by Jeffrey F. Rayport.
260 $aNew York :$bHearst ;$aLondon :$bHi Marketing,$c1999.
300 $a184 pages :$billustrations (some color) ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 183) and index.
505 00 $g1.$tIntroduction /$rJeffrey Rayport --$g2.$tOne hundred powerful global brands: a visual overview --$g3.$tThe power of a consistent identity --$g4.$tThe power of a great company name --$g5.$tWhy companies change their names --$g6.$tThe power of a great logo --$g7.$tHow long until we can use the logo by itself? --$g8.$tThe visual style of the identity must reflect the company --$g9.$t"People" as brand identities --$g10.$tCorporate identity for commodity products --$g11.$tKeeping the corporate identity fresh and alive --$g12.$tDominant brands --$g13.$t"Top of mind" brands --$g14.$tBrand extension --$g15.$tThe power of having a great product name --$g16.$tPackage design and corporate identity --$g17.$tCorporate identity and the global economy --$g18.$tTwo hundred logos of American firms: a portfolio of design excellence --$g19.$tSo, just how much is a brand worth - in terms of money?
650 0 $aBusiness names$xManagement.
650 0 $aBrand name products$xManagement.$0http://id.loc.gov/authorities/subjects/sh2007102131
852 00 $boff,bus$hHD69.B7$iC37 1999g