MARC Record from marc_columbia

LEADER: 02095fam a2200337 a 4500
001 2324217
005 20220616021625.0
008 990121t19991999nyua b 001 0 eng
010 $a 99018003
020 $a0684854236
035 $a(OCoLC)40698668
035 $a(OCoLC)ocm40698668
035 $9APJ4157CU
035 $a(NNC)2324217
035 $a2324217
040 $aDLC$cDLC$dNNC$dOrLoB-B
042 $apcc
050 00 $aHF5415.13$b.S343 1999
082 00 $a658.8/27$221
100 1 $aSchmitt, Bernd.$0http://id.loc.gov/authorities/names/n97028521
245 10 $aExperiential marketing :$bhow to get customers to sense, feel, think, act, and relate to your company and brands /$cBernd H. Schmitt.
260 $aNew York :$bFree Press,$c[1999], ©1999.
300 $axix, 280 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. 1.$tThe Experiential Marketing Revolution.$g1.$tFrom Features and Benefits to Customer Experiences.$g2.$tThe Breadth and Scope of Experiential Marketing.$g3.$tA Framework for Managing Customer Experiences --$gPt. 2.$tTypes of Experiences.$g4.$tSense.$g5.$tFeel.$g6.$tThink.$g7.$tAct.$g8.$tRelate --$gPt. 3.$tStructural, Strategic, and Organizational Issues.$g9.$tExperiential Hybrids and Holistic Experiences.$g10.$tStrategic Issues of Experiential Marketing.$g11.$tBuilding the Experience-Oriented Organization.
520 1 $a"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
650 0 $aBranding (Marketing)$0http://id.loc.gov/authorities/subjects/sh2007006470
650 0 $aCorporate image.$0http://id.loc.gov/authorities/subjects/sh85032900
852 00 $boff,bus$hHF5415.13$i.S343 1999