| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:436585755:3060 |
| Source | marc_columbia |
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LEADER: 03060mam a22003974a 4500
001 2338193
005 20220616023748.0
008 990408t19991999nyua b 001 0 eng
010 $a 99028937
020 $a0471350265 (cloth : alk. paper)
035 $a(OCoLC)ocm41211536
035 $9APL3556CU
035 $a2338193
040 $aDLC$cDLC$dOrLoB-B
042 $apcc
050 00 $aHF6181.S7$bL39 1999
082 00 $a338.7/616591/0973$221
100 1 $aLaw, Andy,$d1956-$0http://id.loc.gov/authorities/names/nb99007470
245 10 $aCreative company :$bhow St. Luke's became "the ad agency to end all ad agencies" /$cAndy Law.
260 $aNew York :$bWiley,$c[1999], ©1999.
300 $axiii, 269 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aPublished in Great Britain by Orion Business, 1998, under title: Open minds.
500 $a"Adweek books"--p. [ii].
504 $aIncludes bibliographical references (p. [261]-262) and index.
520 1 $a"Why does Fast Company magazine call St. Luke's "the ad agency to end all ad agencies"? How can a company function, let alone thrive, when it has "eschewed conventional hierarchy in favor of the flattest possible organizational layout and the craziest ever decision-making process"?
520 8 $aAnd why on earth would some of the most talented and sought-after minds in the advertising world forsake the fabulous perks available to senior managers and risk everything for a company where no one has even a desk to call his or her own?"--BOOK JACKET. "In Creative Company, the chairman and confounder of St. Luke's answers these questions and many more. Andy Law writes candidly and enthusiastically about breaking the agency mold and organizing a company in a completely different way."--BOOK JACKET.
520 8 $a"In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St.
520 8 $aLuke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years."--BOOK JACKET.
520 8 $a"Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry."--BOOK JACKET.
610 20 $aSt. Luke's (Firm)$0http://id.loc.gov/authorities/names/n99028084
650 0 $aAdvertising agencies$vCase studies.
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
700 1 $aLaw, Andy,$d1956-$tOpen minds.
852 00 $boff,bus$hHF6181.S7$iL39 1999