| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:457971828:2515 |
| Source | marc_columbia |
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LEADER: 02515mam a22004574a 4500
001 2354609
005 20220616030012.0
008 990315t19991999cau b 001 0 eng
010 $a 99006266
015 $aGB99-66873
020 $a0761909583 (cloth : alk. paper)
020 $a0761909591 (pbk. : alk. paper)
035 $a(OCoLC)ocm40996007
035 $9APN4032CU
035 $a2354609
040 $aDLC$cDLC$dUKM$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aJK2281$b.N484 1999
082 00 $a324.7/2/0973$221
100 1 $aNewman, Bruce I.$0http://id.loc.gov/authorities/names/n85130370
245 14 $aThe mass marketing of politics :$bdemocracy in an age of manufactured images /$cBruce I. Newman.
260 $aThousand Oaks :$bSage Publications,$c[1999], ©1999.
300 $axviii, 166 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 147-153) and indexes.
505 00 $tForeword /$rNewton N. Minow --$g1.$tThe Impact of Marketing on Democracy --$g2.$tFrom Party Politics to Mass Marketing --$g3.$tThe ABC's of Marketing --$g4.$tThe Information Highway --$g5.$tStrategy --$g6.$tThe Art of Crafting an Image --$g7.$tThe Permanent Campaign --$g8.$tThe Solution.
520 1 $a"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.
650 0 $aPolitical campaigns$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008109540
650 0 $aMarketing$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008107308
650 0 $aPresidents$zUnited States$xElection.$0http://id.loc.gov/authorities/subjects/sh85106475
650 0 $aDemocracy$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008102152
651 0 $aUnited States$xPolitics and government$y20th century.$0http://id.loc.gov/authorities/subjects/sh85140455
650 4 $aMarketing$zUnited States.
650 4 $aDemocracy$zUnited States.
650 4 $aElectioneering$zUnited States.
650 4 $aPresidents$zUnited States$xElection.
651 4 $aUnited States$xPolitics and government$y20th century.
852 00 $bleh$hJK2281$i.N484 1999
852 00 $bbar$hJK2281$i.N484 1999