| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:547955495:1339 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:547955495:1339?format=raw |
LEADER: 01339fam a22003494a 4500
001 2431517
005 20220616043642.0
008 990527s1999 enka b 001 0 eng c
010 $a 99231549
020 $a0750636262
035 $a(OCoLC)41440056
035 $9APX7582CU
035 $a(NNC)2431517
035 $a2431517
040 $aUkGUS$cUkGUS$dTNJ$dDLC
042 $apcc
050 00 $aHF5415.55$b.R448 1999
082 00 $a658.8/12$221
245 00 $aRelationship marketing :$bstrategy and implementation /$cHelen Peck [and others].
260 $aOxford ;$aBoston :$bButterworth Heinemann,$c1999.
300 $axiv, 509 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aCIM professional
500 $a"Published in association with the Chartered Institute of Marketing."
500 $aSeries statement on jacket.
504 $aIncludes bibliographical references and index.
650 0 $aRelationship marketing.$0http://id.loc.gov/authorities/subjects/sh96005326
700 1 $aPeck, Helen.$0http://id.loc.gov/authorities/names/n97094193
710 2 $aChartered Institute of Marketing.$0http://id.loc.gov/authorities/names/n91003481
830 0 $aCIM professional.$0http://id.loc.gov/authorities/names/n98085781
852 00 $boff,bus$hHF5415.55$i.R448 1999