MARC Record from marc_columbia

LEADER: 02875cam a2200385 a 4500
001 2072990
005 20220615195657.0
008 970520t19981998nyua b 001 0 eng
010 $a 97017566
020 $a0471180939 (alk. paper)
035 $a(OCoLC)36977158
035 $a(OCoLC)ocm36977158
035 $9AMV9060CU
035 $a(NNC)2072990
035 $a2072990
040 $aDLC$cDLC$dDLC$dOrLoB-B
050 00 $aHD31$b.C6134 1998
082 00 $a658$221
245 04 $aThe portable MBA.
250 $a3rd ed. /$bRobert F. Bruner [and others].
260 $aNew York :$bJ. Wiley,$c[1998], ©1998.
300 $axiii, 354 pages :$billustrations ;$c27 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aThe portable MBA series
500 $aRev. ed. of: The new portable MBA / Eliza G.C. Collins, Mary Anne Devanna.
504 $aIncludes bibliographical references and index.
505 00 $gCh. 1.$tWhat Is Business? --$gCh. 2.$tThe Future --$gCh. 3.$tManaging People --$gCh. 4.$tBusiness Ethics --$gCh. 5.$tMaking Decisions Rigorously: The Use of Quantitative Methods --$gCh. 6.$tUnderstanding Economics --$gCh. 7.$tMarketing Management: Leveraging Customer Value --$gCh. 8.$tOperations Management: Implementing and Enabling Strategy --$gCh. 9.$tInnovation and Technology Management --$gCh. 10.$tAccounting --$gCh. 11.$tFinance --$gCh. 12.$tHuman Resource Management --$gCh. 13.$tStrategy: Defining and Developing Competitive Advantage --$gCh. 14.$tLeading from the Middle: A New Leadership Paradigm --$gCh. 15.$tStrategic Alliances --$gCh. 16.$tInternational Business --$gCh. 17.$tSome Final Thoughts.
520 $aLike its predecessors, The Portable MBA, Third Edition delves into all the core material covered in the first year of a typical MBA program: marketing, economics, business ethics, technology, strategy, and human resources management to select a few. But here the authors take an integrated approach, highlighting concepts that cross functional lines and responsibility and provide an enterprise-wide perspective.
520 8 $aIn addition, numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of business transformation. Finally, this updated version contains capstone material that highlights the challenges facing the twenty-first-century manager building customer value, creating new paradigms for managing in periods of turbulence, and managing technology.
650 0 $aIndustrial management.$0http://id.loc.gov/authorities/subjects/sh85065889
700 1 $aBruner, Robert F.,$d1949-$0http://id.loc.gov/authorities/names/n97121705
700 1 $aCollins, Eliza G. C.$tNew portable MBA.
830 0 $aPortable MBA series.$0http://id.loc.gov/authorities/names/n92061579
852 00 $boff,bus$hHD31$i.C6134 1998