MARC Record from marc_columbia

LEADER: 03166fam a2200361 a 4500
001 2073564
005 20220615195745.0
008 960711s1998 nyu b 001 0 eng
010 $a 96033010
020 $a0195109325 (alk. paper)
020 $a0195109333 (pbk. : alk. paper)
035 $a(OCoLC)35121784
035 $a(OCoLC)ocm35121784
035 $9AMV9774CU
035 $a(NNC)2073564
035 $a2073564
040 $aDLC$cDLC$dDLC$dOrLoB-B
050 00 $aP301$b.K45 1998
082 00 $a808$220
100 1 $aKennedy, George A.$q(George Alexander),$d1928-$0http://id.loc.gov/authorities/names/n82119210
245 10 $aComparative rhetoric :$ban historical and cross-cultural introduction /$cGeorge A. Kennedy.
260 $aNew York :$bOxford University Press,$c1998.
300 $aix, 238 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $tPrologue: The Comparative Study of Rhetoric --$gPt. I.$tRhetoric in Societies Without Writing.$gCh. 1.$tRhetoric among Social Animals.$gCh. 2.$tRhetorical Factors in the Early Development of Human Language.$gCh. 3.$tRhetoric in Aboriginal Australian Culture.$gCh. 4.$tFormal Speech in Some Nonliterate Cultures.$gCh. 5.$tNorth American Indian Rhetoric --$gPt. II.$tRhetoric in Ancient Literate Societies.$gCh. 6.$tLiteracy and Rhetoric in the Ancient Near East.$gCh. 7.$tRhetoric in Ancient China.$gCh. 8.$tRhetoric in Ancient India.$gCh. 9.$tRhetoric in Greece and Rome.
520 $aComparative Rhetoric is the first book to offer a cross-cultural overview of rhetoric as a universal feature of expression, composition, and communication. It begins with a theory of rhetoric as a form of mental and emotional energy which is transmitted from a speaker or writer to an audience or reader through a speech or text.
520 8 $aIn the first part of the book, George Kennedy explores analogies to human rhetoric in animal communication, possible rhetorical factors in the origin of human speech, and rhetorical conventions in traditionally oral societies in Australia, the South Pacific, Africa, and the Americas. Topics discussed include forms of reasoning, the function of metaphor, and the forms and uses of formal language. The second part of the book provides an account of rhetoric as understood and practiced in early literate societies in the Near East, China, India, Greece, and Rome, identifying unique or unusual features of Western discourse in comparison to uses elsewhere.
520 8 $aThe concluding chapter summarizes the results of the study and evaluates the validity of traditional Western rhetorical concepts in describing non-Western rhetoric. Addressing both what is general or common in all rhetorical traditions and what is unique or unusual in the Western tradition, Comparative Rhetoric is ideally suited for courses in rhetoric, rhetoric theory, the history of rhetoric, intercultural communication, linguistic anthropology, and comparative linguistics.
650 0 $aRhetoric, Ancient$xHistory.
852 00 $bglx$hP301$i.K45 1998
852 00 $bglx$hP301$i.K45 1998